The problem is the lack of knowledge of the workout sessions. It is a pretty small company that was founded by 4 friends and they need to get their name out there. Advertising is what this company needs to gain more traction and add to their community. The solution is a mix of setting up google ads and making the workouts more accessible through a do it yourself subscription service. This so the clients don’t need to attend a workout all the time and it can be flexible because they workout any time as opposed to the sessions which are on certain dates and times. With the addition of google ads it would raise the amount of traffic on their website resulting in more purchases of workouts. They do this by targeting specific keywords that people would be searching for. The main audience is the customer who would purchase a workout program or buy a session to go to. With my solution affecting flexibility and lowering the cost by making the exercises as one’s done by themselves it will bring more awareness to the company. If we can raise brand awareness through google ads and more affordable, flexible workouts it would drive the number of sales exponentially. Offering an option to make it more affordable will drive people to the brand who didn’t have the budget for it before. With google ads they could target searches that would be aimed towards their target audience of people wanting to workout. The steps after that would be to establish a budget for the google ads and finish the framework for the subscription service.