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Æ /ALLEYES
Xander Villatoro
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À propos du pitch
Ville:
État:
Pays:
École ou organisation :
Overland Park
Kansas
United States
SMSD Student Chamber
Dossier de concours
Welcome to the SMSD Student Chamber's Business Showcase! This is an inspiring business competition designed to highlight PK-12 students who run REAL businesses in the Shawnee Mission School District. The top five business owners with the most votes and highest judge ratings will present their business ideas to a panel of esteemed judges and a vibrant audience on April 30.
Awards at the live April 30 Business Showcase are:
1st Place: $1,100
2nd Place: $600
3rd Place: $300
Students are challenged to answer the following questions with their pitch:
Part 1: Describe the problem and products/services that you are selling (including pricing).
Part 2: Describe your target market.
Part 3: Customer Reach/Channels
Part 4: Competition and what makes you different?
To learn more or join the Student Chamber, visit www.SMSDChamber.org today!
À propos de nous
I'm a 16-year-old boy, and I like to wear hoodies, sweats, and shorts. I love listening to many types of music. I love watching and playing football.
Problème
Most teens want streetwear that looks unique and matches their personal style, but:
Big brands are expensive, and everyone ends up wearing the same thing.
Unique Value Proposition (Why Alleyes is different)
Alleyes offers affordable, bold streetwear made specifically for teens at our school and community, with designs that stand out and feel personal.
Stand-out style: Unique graphic designs that grab attention and show personality. Alleyes is a clothing brand that offers stylish, everyday streetwear designed for teens. Our main products include graphic tees, hoodies, and sweatpants that focus on comfort and bold visual designs.
We will show a prototype of our first collection, including sample logo designs and mockups of shirts and hoodies, so you can clearly see what Alleyes will look like. $12 per Shirt
$35 per Hoodie
$25 per Pants
$20 per Shorts
1$5 for Hats
Solution
Primary customers: Teens (ages 13–18) in the Kansas City area who like streetwear and bold graphic designs. They want comfortable clothes they can wear to school, hangouts, and games.
Secondary customers: Parents 25-40 in Kansas City and relatives who actually pay for the clothes, especially for gifts, school shopping, and special events.
Marché cible
We will reach them through social media: Instagram, TikTok, and Snapchat posts, Reels, and stories featuring outfits and new drops.
Word of mouth at school: friends, classmates, and school events (games, pep rallies, club days).
Impact sociétal
Competition:
Nike
Adidas
Jordan
Champion
Vans
Difference Local, student-created streetwear brand
Designs based on our school culture – hard to copy
Buy directly from the creator at the school
More personal and unique than big brands
Prochaines étapes
Working with my parents and learning more about clothing so I can start Æ when ever I am ready.
Nos écoles et districts
Utilisation des contributions des contributeurs
Tips and advice on what to do now so I can be ready to start a business like this in the future.
Merci à nos supporters !
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Accès juge :
Critère 1 :
Idea Clarity & Problem Solving Is the product or service clearly explained? Does it solve a real problem in a meaningful or unique way?
1- N'a pas fait
2- Peu de preuves
3- Certaines exigences sont respectées
4- La plupart des exigences sont satisfaites
5- Toutes les exigences sont respectées
Critère deux :
Customer & Market Fit Are the target customers well defined? Is there an understanding of how to reach them and why they’ll buy?
1- N'a pas fait
2- Peu de preuves
3- Certaines exigences sont respectées
4- La plupart des exigences sont satisfaites
5- Toutes les exigences sont respectées
Critère trois :
Differentiation & Innovation What makes this idea stand out from competitors or the status quo? Is there a clear unique value proposition?
1- N'a pas fait
2- Peu de preuves
3- Certaines exigences sont respectées
4- La plupart des exigences sont satisfaites
5- Toutes les exigences sont respectées
Quatrième critère :
Team Readiness & Use of Funds Does the team seem prepared to take action? Are proposed uses of funding thoughtful, realistic, and specific?
1- N'a pas fait
2- Peu de preuves
3- Certaines exigences sont respectées
4- La plupart des exigences sont satisfaites
5- Toutes les exigences sont respectées
Critère cinq :
Viability & Future Plans Is there a path to launch or scale? Have they made progress (milestones/traction)? Do they have a clear next step?
1- N'a pas fait
2- Peu de preuves
3- Certaines exigences sont respectées
4- La plupart des exigences sont satisfaites
5- Toutes les exigences sont respectées
Note totale :
1
Merci de contribuer à la croissance des jeunes innovateurs !