The problem is KC Pet Project doesn’t have various customers or volunteers because they don’t have their information out on enough social media platforms. Due to this not much money is able to be raised and the animals don’t get as much deserved attention. My solution is to create an interactive app that contains games, contests, all the information to adopt, foster, and buy merchandise from KC Pet Project. My main audience are those in their late teens to early twenties because if you’re able to attract the generation connected to social media, you’re more likely to have your business’ name spread. The younger audience would mean work ethic required to care for the animals and a higher chance of attracting more customers. The next steps needed would be to create mockups of the app and to begin a graphic design and marketing design.