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Re-Branding KKFI
MidCoast Radio KKFI 90.1 FM
Livestream
关于本次推介
城市：
状态：
国家：
学校或组织：
Kansas City Metro
Missouri
United States
No school found
竞赛简介
ProX is a Real World Learning initiative providing summer professional experiences for high school students.
关于我们
KKFI is a community radio station that had been operating for over three decades. They are dedicated to representing marginalized people. They are dedicated to equality, diversity, inclusion and acceptance. They have over 90 shows and are on air 24/7.
问题
The problem we are trying to solve is getting more people to listen to our station. This is difficult because there is almost no advertisements in the community and the branding is inconsistent.
解决方案
We designed a new logo so there would be one set symbol for the company instead of the 19 currently in circulation. We also began researching areas to purchase ad space so the company can be seen by more people.
目标市场
The main people affected by the problem are potential listeners/consumers, because the lack of advertisement makes it difficult to expand the audience. The problem also affects the programmers of the shows at KKFI, because they are losing out on potential listeners.
社会影响
Our solution would bring value to the local community because gaining listeners means an increase in donations, which allows for more shows and enables us to support more local artists and provide even better content to the community.
下一步
The next step of our idea would be to conduct research after a certain time period to see how well the advertising is doing. Then we will buy more advertising and maximize its impact.
我们的学校和学区
We learned a lot of useful media production skills. For example, we are being certified to become an on air programmers, and we learned how to record and edit public service announcements. We also learned how to use the software at radio stations. We've also gained independence and responsibility.
支持者捐款的使用
We are not currently accepting contributions from our voters. This pitch is part of the ProX competition for $5,000. If people support our idea with funding, we will invest the money in more advertising and market research so that we can be sure to maximize on the advertising.
感谢我们的支持者！
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25/11/13 10:02
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法官访问权限：
标准一：
1- 没有做
2- 证据不足
3- 满足部分要求
4- 满足大多数要求
5- 满足所有要求
标准二：
1- 没有做
2- 证据不足
3- 满足部分要求
4- 满足大多数要求
5- 满足所有要求
标准三：
1- 没有做
2- 证据不足
3- 满足部分要求
4- 满足大多数要求
5- 满足所有要求
标准四：
1- 没有做
2- 证据不足
3- 满足部分要求
4- 满足大多数要求
5- 满足所有要求
标准五：
1- 没有做
2- 证据不足
3- 满足部分要求
4- 满足大多数要求
5- 满足所有要求
总评分：
1
感谢您为年轻创新者的成长做出的贡献！