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重塑 KKFI 品牌

中海岸电台 KKFI 90.1 FM

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每场比赛用户有 3 票可投。

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关于本次推介

堪萨斯城地铁

密苏里州

美国

ProX夏季

城市:

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学校或组织:

竞赛简介

ProX 是一项真实世界学习计划,为高中生提供暑期专业体验。

关于我们

KKFI 是一家运营了 30 多年的社区广播电台。他们致力于代表边缘化人群。他们致力于平等、多样性、包容和接受。他们有超过 90 场节目,全天候播出。

问题

我们试图解决的问题是让更多人收听我们的电台。这很困难,因为社区里几乎没有广告,而且品牌宣传也不一致。

解决方案

我们设计了一个新标志,这样公司就只有一个固定的标志,而不是目前流通的 19 个。我们还开始研究购买广告空间的区域,以便让更多人看到公司。

目标市场

受此问题影响最大的是潜在听众/消费者,因为缺乏广告,很难扩大听众群。KKFI 节目的节目制作人也受到了这个问题的影响,因为他们正在失去潜在听众。

社会影响

我们的解决方案将为当地社区带来价值,因为获得听众意味着捐款的增加,这使我们能够举办更多的节目,并使我们能够支持更多的本地艺术家并为社区提供更好的内容。

下一步

我们下一步的想法是,在一段时间后进行研究,看看广告效果如何。然后我们会购买更多广告,最大限度地发挥其影响力。

我们的学校和学区

我们学到了很多有用的媒体制作技能。例如,我们正在获得成为一名广播节目制作员的资格,我们学会了如何录制和编辑公共服务公告。我们还学会了如何使用广播电台的软件。我们还获得了独立性和责任感。

支持者捐款的使用

我们目前不接受投票者的捐款。此推介是 ProX 竞赛的一部分,奖金为 5,000 美元。如果人们通过资金支持我们的想法,我们将把这笔钱投入到更多的广告和市场研究上,以确保最大限度地利用广告。

感谢我们的支持者!
中海岸电台 KKFI 90.1 FM
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感谢您的提交。您的评论正在等待教育工作者的批准

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25/7/3 01:35

Great work, keep it up!

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25/7/2 23:40

Great work, Evan! Keep it up!

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25/7/2 23:33

Great work on your pitch, Likith! Keep it up!

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25/7/2 23:25

Great work on your pitch, Aiden Ford!

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25/7/2 22:24

Certainly! Here's a rephrased version of the feedback: "Great job on your video! It's clear that you've put a lot of effort into your pitch. Keep up the good work and continue to refine your ideas. I'm excited to see how you develop your concepts further!"

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25/7/2 20:27

Great job

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25/7/2 20:04

Thank you for sharing your pitch, "John James." I appreciate your enthusiasm and passion for dogs, as well as your creative approach to promoting them. Your idea of using videos and social media to highlight the positive aspects of having dogs is a strong strategy, and it's clear you have a good understanding of your target audience. To enhance your pitch, consider focusing on how you can present a balanced view that celebrates dogs without comparing them negatively to other animals. This approach might help you reach an even wider audience who appreciate all pets. Additionally, think about how you could use storytelling to capture the unique qualities of dogs that have personally impacted your life. Keep up the great work, and continue sharing your love for dogs with the world!

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25/7/2 19:50

"Great work on your pitch, Aqil Khan!"

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25/7/2 17:19

Cats are amazing animals! Next time, try and edit the "um"'s and "uh"s out to make the video flow a little smoother. Great job!

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25/7/2 16:53

Good work

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25/7/2 16:19

Great effort on your pitch, Cam! Keep up the excellent work!

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25/7/2 14:54

You’ve done an excellent job with your FocusFlow pitch! Your ability to clearly articulate the problem and present a well-thought-out solution is impressive. The integration of the Pomodoro Technique with white noise is a smart approach, as it draws on proven methods to address common productivity challenges. Your detailed plan for moving the project forward, including market research, the development of an MVP, and strategic marketing efforts, shows a strong understanding of what it takes to bring an innovative product to market. I also appreciate your awareness of potential challenges, such as market differentiation and scalability, and your consideration of strategies to overcome them. Keep up the great work, and continue refining your strategy as you gather more feedback—your proactive approach is a key strength!
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感谢您为年轻创新者的成长做出的贡献!

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