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60B - The Duffle Brand

ProX Summer Interns

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关于本次推介

城市:

状态:

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学校或组织:

Kansas City Metro

Missouri

United States

No school found

竞赛简介

Note: This content is from a Beta test competition. Pitch submissions are real but tokens and contribution data are not included.

ProX is a Real World Learning initiative providing summer professional experiences for high school students.

关于我们

Within the Duffle Brand, we are a clothing brand, Positive apparel company The Duffle focuses on the six components of wellness. Since the Duffle brand currently doesn't have a line catering to the specialization of young adults, we aim to raise awareness of the value of mental wellness among young people with our particular collection Breath. Our issue is that people in society limit and pressure themselves through stereotypes, social media, and perhaps the people they hang out with. Online bullying has reportedly occurred in 46% of American teenagers between the ages of 13 and 17. The issue is the ongoing social pressures, some of which can be brought on by bullying. thus, we would want to remind young adults to BREATHE. , The acronym : Be Ready At The Heart. It stands for breath, our clothing line encourages young adults to remember that even though we can't entirely control all the stresses of society, we can take a step back, take a moment, and just breathe so we can be prepared at the heart. What do we offer? 4 products make up Breath. hoodies, backpacks, t-shirts, and sweats. We plan to advertise through social media, the Duffle brand website, and young brand ambassadors We ask for $5,000 for support in inventory and marketing. This will increase our profit margin and also our audience so that it won't be subjectifying to a specific audience

问题

Increasing awareness of mental wellness among young people.

解决方案

Creating a clothing line that encourages young adults to remember to BREATHE.

目标市场

Young adults, particularly those subject to social pressures.

社会影响

Improve mental wellness and resilience among young people.

下一步

Request $5,000 for support in inventory and marketing to increase profit margin and audience reach.

我们的学校和学区

支持者捐款的使用

We are not currently accepting financial contributions from our voters. This pitch is part of the ProX competition.

感谢我们的支持者!
ProX Summer Interns
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