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Re-Branding KKFI
MidCoast Radio KKFI 90.1 FM
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$0.00 raised of $0.00 goal
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Success Message
رسالة الفشل
Livestream
حول الملعب
City:
ولاية:
دولة:
المدرسة أو المنظمة:
Kansas City Metro
Missouri
United States
No school found
Competition Brief
ProX is a Real World Learning initiative providing summer professional experiences for high school students.
معلومات عنا
KKFI is a community radio station that had been operating for over three decades. They are dedicated to representing marginalized people. They are dedicated to equality, diversity, inclusion and acceptance. They have over 90 shows and are on air 24/7.
مشكلة
The problem we are trying to solve is getting more people to listen to our station. This is difficult because there is almost no advertisements in the community and the branding is inconsistent.
حل
We designed a new logo so there would be one set symbol for the company instead of the 19 currently in circulation. We also began researching areas to purchase ad space so the company can be seen by more people.
السوق المستهدف
The main people affected by the problem are potential listeners/consumers, because the lack of advertisement makes it difficult to expand the audience. The problem also affects the programmers of the shows at KKFI, because they are losing out on potential listeners.
التأثير المجتمعي
Our solution would bring value to the local community because gaining listeners means an increase in donations, which allows for more shows and enables us to support more local artists and provide even better content to the community.
الخطوات التالية
The next step of our idea would be to conduct research after a certain time period to see how well the advertising is doing. Then we will buy more advertising and maximize its impact.
مدارسنا ومناطقنا
We learned a lot of useful media production skills. For example, we are being certified to become an on air programmers, and we learned how to record and edit public service announcements. We also learned how to use the software at radio stations. We've also gained independence and responsibility.
Resource | Support Needs
We are not currently accepting contributions from our voters. This pitch is part of the ProX competition for $5,000. If people support our idea with funding, we will invest the money in more advertising and market research so that we can be sure to maximize on the advertising.
Special message...
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وصول القاضي:
المعيار الأول:
1- لم افعل
2- أدلة قليلة
3- تم استيفاء بعض المتطلبات
4- تم استيفاء معظم المتطلبات
5- تم استيفاء كافة المتطلبات
المعيار الثاني:
1- لم افعل
2- أدلة قليلة
3- تم استيفاء بعض المتطلبات
4- تم استيفاء معظم المتطلبات
5- تم استيفاء جميع المتطلبات
Criteria Three:
1- لم افعل
2- أدلة قليلة
3- تم استيفاء بعض المتطلبات
4- تم استيفاء معظم المتطلبات
5- تم استيفاء كافة المتطلبات
المعيار الرابع:
1- لم افعل
2- أدلة قليلة
3- تم استيفاء بعض المتطلبات
4- تم استيفاء معظم المتطلبات
5- تم استيفاء جميع المتطلبات
المعيار الخامس:
1- لم افعل
2- أدلة قليلة
3- تم استيفاء بعض المتطلبات
4- تم استيفاء معظم المتطلبات
5- تم استيفاء جميع المتطلبات
التقييم الإجمالي:
1
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