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Next Generation Royals
Kansas City Royals
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$0.00 raised of $0.00 goal
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Location
Kansas City Metro
Missouri
United States
ProX Summer
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Competition Brief
ProX is a Real World Learning initiative providing summer professional experiences for high school students.
About
Our employer is the KC Royals. The Royals are a MLB team located in Missouri. The Royals provide entertainment to our community through the baseball games.
Problem
How might we get Gen Z (teenagers) to come out to the Royals games?
Solution
We created a scavenger hunt that tours the different attractions around the stadium. We also created a meal card that is a prize after the scavenger hunt. It would include a boba tea from Dragon Fly Teazone. We also created "Did you know?" instagram posts about the history of the Royals and different attractions around the stadium.
Audience | Target Market
Our target market is Gen Z and social seekers. Our primary target for the project is Gen Z (teenagers).
Learning Outcomes | Community Impact
Our solution would bring Gen Z to the games. Offering new activities around the stadium brings in a new generation of audience.
Next Steps
The next step would be contacting Dragonfly Teazone about offering boba at the stadium. We also we need to start developing an app or QR system.
Reflection | Other Info
We learned how to collaborate on ideas and build off of each other. We also learned better communication skills within our group.
Resource | Support Needs
We are not currently accepting contributions from our voters. This pitch is part of the ProX competition for $5,000. We would use the money to develop the scavenger hunt app and to get Dragonfly Teazone at the stadium.
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Criteria One:
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2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met
Criteria Two:
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2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met
Criteria Three:
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2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met
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3- Some requirements met
4- Most requirements met
5- All requirements met
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