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PerSwim Training
Jace Gellhaus
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Location
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State:
Country:
School or Organization:
Overland Park
Kansas
United States
SM West and SM South
Overview
Welcome to the SMSD Student Chamber's Business Showcase! This is an inspiring business competition designed to highlight PK-12 students who run REAL businesses in the Shawnee Mission School District. The top five business owners with the most votes and highest judge ratings will present their business ideas to a panel of esteemed judges and a vibrant audience on April 30.
Awards at the live April 30 Business Showcase are:
1st Place: $1,100
2nd Place: $600
3rd Place: $300
Students are challenged to answer the following questions with their pitch:
Part 1: Describe the problem and products/services that you are selling (including pricing).
Part 2: Describe your target market.
Part 3: Customer Reach/Channels
Part 4: Competition and what makes you different?
To learn more or join the Student Chamber, visit www.SMSDChamber.org today!
About
Im Theorizing a business idea about swim training for individuals looking to be strong competitive swimmers, through being taught by a former professional swimmer (me once I'm like 26 so launching 2035 per say). Trying to help swimmers on their journey whatever it is. But it is just theoretical, and I'm not sure if this is a path I want to take, so any sort of funding gained for this would be put towards college scholarship money and not an actual business. I have a lot of passion for swimming and am looking to at least become a strong D1 NCAA Swimmer in college.
Part 1:
People don't get enough individualized attention most of the time if they're in a competitive swim team. Im selling/offering personalized swim training to aspiring swimmers or those who desire individualized coaching to reach their full potential through fully personalized workouts and exercises.
https://docs.google.com/spreadsheets/d/1irOElOwRzh_ERJkrzQrQU2leBIIKNzZaDxZLG7C98mo/edit?usp=sharing
(Financial Forecast)
one person 2-5 people sized class 6-12 people sized class 13-40 people sized class
1 day $62.82 $27.91 $21.11 $20.47
3 days $188.47 $83.73 $63.33 $61.41
1 week $439.77 $195.37 $147.77 $143.30
Part 2:
Target market:
The primary costumers are Aspiring Swimmers not already on a swim team or group, while there may also be aspiring swimmers who are not currently swimming for a team or at all. Usually ages 13-26, living in Kansas City area.
Part 3:
Customer Reach/ Channels
I will reach them through word of mouth, pop up flag advertisments at swim events, emails, social media, and flyers similar to the pop up flags. They would choose to purchase my product because it provides more than just your normal swim team through the use individualized swim workouts, and excercises. I will deliver it through online messages, and in person training.
Part 4:
Competition and Differentiation
Swim Clubs like: KC Blazers, Empire KC, COOL Swim Team, Kansas City Swim Academy, and AquaHawks Swim Academy are my main competitors seeing that they provide professional level coaching to swimmers all around the Kansas and Missouri area.
The difference between my business and the big mainstream swim clubs in Kansas, is that its hard to copy the individualized training that I would provide for swimmers, specifically tailored towards their level of capabilty, technique, attitude, and knowledge.
Next Steps
I'd say in regards to college scholarship money being the "funding". The support I'd like would most likely just maybe be connections/ways to contact different colleges to see what standards/requirements/vibes are at different places and hopefully make my decision on where I'm going a little bit more certain/easier.
Other Information
Resource | Support Needs
College Scholarship $
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Criteria One:
Idea Clarity & Problem Solving Is the product or service clearly explained? Does it solve a real problem in a meaningful or unique way?
1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met
Criteria Two:
Customer & Market Fit Are the target customers well defined? Is there an understanding of how to reach them and why they’ll buy?
1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met
Criteria Three:
Differentiation & Innovation What makes this idea stand out from competitors or the status quo? Is there a clear unique value proposition?
1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met
Criteria Four:
Team Readiness & Use of Funds Does the team seem prepared to take action? Are proposed uses of funding thoughtful, realistic, and specific?
1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met
Criteria Five:
Viability & Future Plans Is there a path to launch or scale? Have they made progress (milestones/traction)? Do they have a clear next step?
1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met
Total Rating:
1
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