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Re-Branding KKFI
MidCoast Radio KKFI 90.1 FM
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$0.00 raised of $0.00 goal
Users get 3 votes to give out per competition.
Success Message
Failuer Message
Livestream
Location
City:
State:
Country:
School or Organization:
Kansas City Metro
Missouri
United States
ProX Summer
Competition Brief
ProX is a Real World Learning initiative providing summer professional experiences for high school students.
About
KKFI is a community radio station that had been operating for over three decades. They are dedicated to representing marginalized people. They are dedicated to equality, diversity, inclusion and acceptance. They have over 90 shows and are on air 24/7.
Problem
The problem we are trying to solve is getting more people to listen to our station. This is difficult because there is almost no advertisements in the community and the branding is inconsistent.
Solution
We designed a new logo so there would be one set symbol for the company instead of the 19 currently in circulation. We also began researching areas to purchase ad space so the company can be seen by more people.
Audience | Target Market
The main people affected by the problem are potential listeners/consumers, because the lack of advertisement makes it difficult to expand the audience. The problem also affects the programmers of the shows at KKFI, because they are losing out on potential listeners.
Learning Outcomes | Community Impact
Our solution would bring value to the local community because gaining listeners means an increase in donations, which allows for more shows and enables us to support more local artists and provide even better content to the community.
Next Steps
The next step of our idea would be to conduct research after a certain time period to see how well the advertising is doing. Then we will buy more advertising and maximize its impact.
Reflection | Other Info
We learned a lot of useful media production skills. For example, we are being certified to become an on air programmers, and we learned how to record and edit public service announcements. We also learned how to use the software at radio stations. We've also gained independence and responsibility.
Resource | Support Needs
We are not currently accepting contributions from our voters. This pitch is part of the ProX competition for $5,000. If people support our idea with funding, we will invest the money in more advertising and market research so that we can be sure to maximize on the advertising.
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Comments
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8/13/25, 1:53 PM
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8/13/25, 9:40 AM
Your pitch for RAY shows great potential and creativity! To strengthen your solution, consider diving deeper into market research to better understand the specific needs and preferences of your target audience. Additionally, seek mentorship opportunities or network with industry professionals to gain valuable insights and experiences that could refine your approach. Keep up the fantastic work, and remember that every step you take brings you closer to making a meaningful impact!
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8/12/25, 1:18 AM
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8/11/25, 7:53 AM
Nice work
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8/11/25, 7:48 AM
Great Job
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8/8/25, 11:54 PM
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8/7/25, 10:14 PM
Your pitch for RAY is off to a fantastic start! Consider exploring how similar solutions have been successfully implemented in the market to strengthen your approach and gain valuable insights. Additionally, connecting with mentors in your field can provide guidance and open doors to new opportunities. Keep up the great work, and I'm excited to see where your innovative idea takes you!
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8/5/25, 12:49 AM
Your passion for cats is truly inspiring! As you continue with your project, consider reaching out to local animal shelters or veterinary clinics for partnerships and support, as they can provide valuable resources and expertise. Additionally, engaging with online cat communities could help broaden your reach and gain more support for your initiative. Keep up the fantastic work, and I have no doubt that your dedication will make a significant impact!
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8/5/25, 12:46 AM
Great job on your pitch! It's clear you have a passion for penguins, and that enthusiasm can be a powerful tool in engaging your audience. To strengthen your pitch, consider identifying a specific problem related to penguins that you can address or raise awareness about, which could add depth to your project. Additionally, exploring how your interest in penguins could lead to educational or environmental opportunities might enhance its social impact. Keep up the fantastic work and continue sharing your love for penguins with the world!
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8/5/25, 12:45 AM
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8/4/25, 11:09 PM
You're off to a fantastic start with your pitch, and it's clear you're passionate about making a difference for lemurs. To strengthen your project, consider collaborating with wildlife organizations that can provide valuable insights and resources. Additionally, engaging with social media influencers who focus on conservation could help amplify your message and reach a larger audience. Keep up the great work, and I'm excited to see how your campaign will inspire change and awareness!
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8/4/25, 11:02 PM
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Criteria One:
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4- Most requirements met
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Criteria Two:
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2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met
Criteria Three:
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4- Most requirements met
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Criteria Four:
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3- Some requirements met
4- Most requirements met
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Criteria Five:
1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met
Total Rating:
1
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