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Re-Branding KKFI
MidCoast Radio KKFI 90.1 FM
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$0.00 raised of $0.00 goal
Users get 3 votes to give out per competition.
Success Message
Failuer Message
Livestream
Location
City:
State:
Country:
School or Organization:
Kansas City Metro
Missouri
United States
ProX Summer
Competition Brief
ProX is a Real World Learning initiative providing summer professional experiences for high school students.
About
KKFI is a community radio station that had been operating for over three decades. They are dedicated to representing marginalized people. They are dedicated to equality, diversity, inclusion and acceptance. They have over 90 shows and are on air 24/7.
Problem
The problem we are trying to solve is getting more people to listen to our station. This is difficult because there is almost no advertisements in the community and the branding is inconsistent.
Solution
We designed a new logo so there would be one set symbol for the company instead of the 19 currently in circulation. We also began researching areas to purchase ad space so the company can be seen by more people.
Audience | Target Market
The main people affected by the problem are potential listeners/consumers, because the lack of advertisement makes it difficult to expand the audience. The problem also affects the programmers of the shows at KKFI, because they are losing out on potential listeners.
Learning Outcomes | Community Impact
Our solution would bring value to the local community because gaining listeners means an increase in donations, which allows for more shows and enables us to support more local artists and provide even better content to the community.
Next Steps
The next step of our idea would be to conduct research after a certain time period to see how well the advertising is doing. Then we will buy more advertising and maximize its impact.
Reflection | Other Info
We learned a lot of useful media production skills. For example, we are being certified to become an on air programmers, and we learned how to record and edit public service announcements. We also learned how to use the software at radio stations. We've also gained independence and responsibility.
Resource | Support Needs
We are not currently accepting contributions from our voters. This pitch is part of the ProX competition for $5,000. If people support our idea with funding, we will invest the money in more advertising and market research so that we can be sure to maximize on the advertising.
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Comments
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8/3/25, 9:24 PM
<p>Fantastic work on your pitch! Raising awareness about fish among youth is a unique and creative approach that can inspire a new generation to appreciate aquatic life. Consider collaborating with schools or environmental organizations to broaden your outreach and impact, and think about using social media platforms to engage your audience and share educational content. Keep up the great effort, and I’m excited to see how your passion for fish will make a positive difference!</p>
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8/2/25, 3:56 AM
<p>Well done on your pitch, Rj Team! Keep exploring new ideas and don't hesitate to seek feedback from mentors or peers to further refine your concept. Consider participating in relevant workshops or internships to gain practical experience and enhance your understanding of the field. Your enthusiasm and creativity are truly impressive, and I am excited to see how your project evolves!</p>
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7/28/25, 11:38 AM
Your creative pitch titled "Team ART" shows great potential! Exploring related career paths like art director, creative consultant, or multimedia artist could be inspiring. Consider postsecondary fields such as graphic design or fine arts to deepen your skills. Keep refining your ideas and stay inspired, as your enthusiasm for creativity shines through. Your journey in the arts holds exciting possibilities, and I look forward to seeing how you develop your vision further.
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7/28/25, 11:26 AM
Your creativity shines through, even in abstract responses. Keep exploring and refining your ideas. Consider careers in creative writing, coding, or abstract art. Fields like computer science and digital media studies might excite you. Keep up the enthusiasm!
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7/28/25, 10:33 AM
Good job ........................
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7/28/25, 7:55 AM
Your creativity in crafting "ZZZZZ" shows potential. Consider exploring careers in cryptography, data analysis, or software development, where your unique approach can shine. Studying computer science or information technology could further enhance your skills. Keep refining your ideas, and remember that each attempt is a step toward improvement.
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7/28/25, 6:05 AM
Your pitch shows creativity! While the responses are placeholders, focusing on clear and meaningful content will enhance your presentation. Consider exploring careers such as data analyst, software developer, or technical writer. Fields like computer science or information technology could offer valuable insights. Keep refining your ideas, and don't hesitate to ask for guidance as you develop your skills. You're on the right track, and with practice, your pitches will become even more compelling.
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7/25/25, 4:18 PM
Good Job
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7/25/25, 4:17 PM
<p>Fantastic job!</p>
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7/25/25, 3:59 PM
<p>Good job!</p>
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7/25/25, 3:52 PM
Your creativity with "Team Diamonds" is impressive! Consider exploring careers in cryptography, data analysis, or software development. Pursuing postsecondary studies in computer science or information technology could further enhance your skills. Keep up the great work!
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7/25/25, 1:56 PM
<p>Great job! Keep up the good work!</p>
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Criteria Four:
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Criteria Five:
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4- Most requirements met
5- All requirements met
Total Rating:
1
Thanks for contributing to the growth of young innovators!