Re-Branding KKFI 4/22

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Re-Branding KKFI

MidCoast Radio KKFI 90.1 FM

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00 $0.00 raised of $0.00 goal

Users get 3 votes to give out per competition.

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Livestream

Location

City:

State:

Country:

School or Organization:

Kansas City Metro

Missouri

United States

ProX Summer

Competition Brief

ProX is a Real World Learning initiative providing summer professional experiences for high school students.

About

KKFI is a community radio station that had been operating for over three decades. They are dedicated to representing marginalized people. They are dedicated to equality, diversity, inclusion and acceptance. They have over 90 shows and are on air 24/7.

Problem

The problem we are trying to solve is getting more people to listen to our station. This is difficult because there is almost no advertisements in the community and the branding is inconsistent.

Solution

We designed a new logo so there would be one set symbol for the company instead of the 19 currently in circulation. We also began researching areas to purchase ad space so the company can be seen by more people.

Audience | Target Market

The main people affected by the problem are potential listeners/consumers, because the lack of advertisement makes it difficult to expand the audience. The problem also affects the programmers of the shows at KKFI, because they are losing out on potential listeners.

Learning Outcomes | Community Impact

Our solution would bring value to the local community because gaining listeners means an increase in donations, which allows for more shows and enables us to support more local artists and provide even better content to the community.

Next Steps

The next step of our idea would be to conduct research after a certain time period to see how well the advertising is doing. Then we will buy more advertising and maximize its impact.

Reflection | Other Info

We learned a lot of useful media production skills. For example, we are being certified to become an on air programmers, and we learned how to record and edit public service announcements. We also learned how to use the software at radio stations. We've also gained independence and responsibility.

Resource | Support Needs

We are not currently accepting contributions from our voters. This pitch is part of the ProX competition for $5,000. If people support our idea with funding, we will invest the money in more advertising and market research so that we can be sure to maximize on the advertising.