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Blue Cross and Blue Shield

About the Pitch

Kansas City

Missouri

United States

ProX Summer

City:

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Competition Brief

Over the past five weeks, ProX Participants have worked with one of our 120+ employers to solve real-world problems within their company or industry. They have engaged with human-centered design to create viable, feasiable solutions. Below are all of the pitches from the 2024 ProX experience. Watch the pitches, find your favorite, and place your votes!

About Us

We work in the Human Resources Department under the Director of Diversity, Equity, and Inclusion.

Problem

Language barriers prevent the Spanish-speaking community in Kansas City from accessing health insurance.

Solution

Biliteracy training in Spanish for customer service representatives and increased Spanish advertisements.

Target Market

Spanish-speaking community and health insurance customers.

Societal Impact

Improved access to health insurance and business inclusivity.

Next Steps

Arrange funding for language programs and increased advertising, and collaborate on bilingual advertisements.

Our Schools and Districts

Bishop Miege High School (Private), Guadalupe Center High School (Kansas City Public Schools), Lincoln College Preparatory Academy (Kansas City Public Schools)

Use of Backer Contributions

We are not accepting contributions during the pitch competition. Please join us on Thursday, July 11, as we showcase the work of all interns, recognize our trifold winners, and watch the live pitch finalists on the big stage. Learn more and RSVP at:

https://www.eventbrite.com/e/2024-prox-showcase-tickets-936614347727

Blue Cross and Blue Shield
Thank you to our supporters!
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