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NIFTY Love Fund 5K Fundraiser
FOX4 Love Fund for Children
Location
Kansas City Metro
Missouri
United States
City:
State:
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Competition Brief
About
The FOX4 Love Fund is a 41-year-old nonprofit organization that serves to bridge the gap in Kansas City and provide a brighter future for local children. They aim to meet basic needs such as clothing, bedding, toiletries, school supplies, and other necessities; as well, they also allocate funding for more unique needs, such as specialized mobility aids, trained helper animals, and medical equipment that insurance doesn't cover.
Problem
This year, the Love Fund is hosting its first annual Family Fun Run at Worlds of Fun on September 10. Being the first year, there is limited community awareness about the event. Additionally, previous fundraisers have primarily marketed to a limited middle-aged and upper-class population, which results in a less diverse and minimized donor group.
Solution
My solution, NIFTY (News, Individuals, Families, Teams, and You), is designed to broadcast information about the 5K to a wide variety of previously overlooked audiences. To maximize the digital and print footprint of this fundraiser, I wrote a press release, created an Instagram reel highlight, designed posters and coloring sheets, and emailed local school track teams. To directly connect with the community, I spoke in-person at a Clay-Platte Trackers meeting, scheduled booth spaces at community events, and created a scholarship plan so that children who previously wouldn't have been able to afford that admission fee could attend the event through the Boys and Girls Club of Greater Kansas City.
Audience | Target Market
The target market is twofold. The Love Fund (and the children they support) was directly affected by the lack of community awareness about the Family Fun Run, while families, younger generations, and lower/middle income people have not been included as heavily in previous fundraising and community outreach efforts.
Learning Outcomes | Community Impact
My solution has already and will continue to increase the number of registered attendees. This provides funding for the Love Fund and allows them to meet the needs of more children, which will have ripple effects both today and for future generations. Additionally, it will involve a larger portion of the population in the fundraising efforts, which goes on to promote their involvement in the future as well as increase the community's knowledge of the Love Fund.
Next Steps
My idea needs a total of $1,315 in funding. Additionally, any promotional features of the 5K on available platforms would be greatly beneficial.
Reflection | Other Info
This work has strengthened my communication skills, directly with my employer and mentor, digitally with various radio stations and community coordinators, and visually with the increased exposure to informative designs. As well, this work pushed me to think beyond the tried and true methods of success for a 41-year-old organization and consider the best ways to amplify underused platforms.
Resource | Support Needs
We are not currently accepting contributions from our voters. This pitch is part of the ProX competition for $5,000. The money will provide scholarships for the 5K through the Boys and Girls Club, pay for radio PSA campaigns and additional advertisements, and maximize the in-person community outreach through space at events and giveaway materials.
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Comments
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Thanks for your submission. Your comment is awaiting approval from the educator
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4/24/25, 3:56 PM
This was a fantastic pitch! You showed how informed you are about the market space you are entering by understanding and adding in the gamification that comes with your mascot.
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4/24/25, 3:48 PM
Your video is grate and shows how much work you have put in to a Cotten candy business! I did get lost when reading the written submission as it covers skin care products and not cotton candy. This discrepancy made the pitch unclear but a simple update and clarification would get you back on track in no time.
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4/23/25, 6:42 PM
Great job, Michael!
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4/23/25, 1:35 PM
Great job, Israel!
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4/23/25, 9:21 AM
Example comment
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4/23/25, 9:18 AM
Example comment...abcd.
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4/23/25, 12:19 AM
Great job, Joy!
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4/22/25, 2:11 PM
Great job, Raya!
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4/22/25, 2:13 AM
Great Job!
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4/21/25, 8:52 PM
Great products and it sounds like you already have a business going and could grow it even more!
I am a resource navigator with KC Sourcelink and part of my job is to help new businesses grow by creating an action plan that give free resources in the Kansas City market that helps businesses grow! If you need free, additional support- you can reach out to KC Sourcelink to book a free coaching session.
PS- I am a business owner as well :) (Platos Closet Belton)
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4/21/25, 8:27 PM
Hello! Great idea! I feel your passion and connection to your business idea!
I am a resource partner for KC Sourcelink- https://www.kcsourcelink.com
We provide free resources of over 230 connections to help you build and grow a business.
I am also own a Plato's Closet in Belton, MO ( IG: #platosclosetbeltonmo) and I think it is a wonderful idea to help support identity through clothing. It helps build confidence and individuality.
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4/20/25, 1:26 PM
Great job, Jesiah!
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