Joy's Jewelry
Joy
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Overland Park
Kansas
United States
SMSD Student Chamber
Competition Brief
Welcome to the SMSD Student Chamber's Business Showcase! This is an inspiring business competition designed to highlight PK-12 students who run REAL businesses in the Shawnee Mission School District. The top five business owners with the most votes and highest judge ratings will present their business ideas to a panel of esteemed judges and a vibrant audience on April 30.
Awards at the live April 30 Business Showcase are:
1st Place: $1,100
2nd Place: $600
3rd Place: $300
To learn more or join the Student Chamber, visit www.SMSDChamber.org today!
About
Hello, my name is Joy Partin, and I am a senior at Shawnee Mission West. I am the founder of Joy’s Jewelry. I create polymer clay jewelry that brings people together.
During the COVID-19 pandemic, I wanted to create. I wanted a project that would consume my time and also make a difference in my community, although we could be face to face with on another.
So I started the brand Joy’s Jewelry. A place where I can be creative and create jewelry that is high quality yet on the more affordable end in pricing. I wanted teachers to easily be able to afford custom pieces of jewelry that reflect their style and their school community.
Problem
Educators who love jewelry and their schools do not have a way to show off their school and/or pride through jewelry. This is the reason why I learned how to hand paint and create company logos.
Through a process that involves online design, a Cricut machine, and the right supplies, a logo can be hand-painted onto the lightweight polymer clay base for any and every customer.
Affordable jewelry was also a concern when I began, so I wanted to create a product that uses cheaper supplies but still makes a durable and long-lasting product for my customers.
Solution
I have been a business owner for 5 years, I was and am ready to take on these new challenges.
I have relationships with those in our school district, teachers, administrators, and even those at our district office.
I saw the need for teachers and staff wanting to be more connected, so Joy’s jewelry made it happen.
This led me into a completely new creative outlet. Custom earrings, bracelets and necklaces while still keeping everything at a relatively cheap yet competitive price.
Audience | Target Market
When I am creating the earrings, I make sure I hit a multitude of audiences. I want everyone to find something that they can afford and enjoy. This is why I use both dangly pieces and sticks to hit all the age ranges.
My stud designs are best for the elementary and middle school age children, as well as the student athletes in high school who are looking for something lightweight yet still bright and representing their style.
My personal brand and logo designs allow teachers, Secretaries, Principals, District-level personnel, and parents to feel connected and a part of a unified team.
Learning Outcomes | Community Impact
Next Steps
Regardless of this amazing opportunity, I hope to be able to support my business within the next 1-2 years of my business journey in these areas.
I want to prepare for upcoming events, such as summer craft show events, by purchasing a portable battery and new/more display pieces to better attract customers to my table.
As well as increase my online presence through advertising and marketing, boosting posts through social media, and creating engagement with future customers.
New materials to advance products:
new clay cutters
Silk screen for new designs and patterns
new Dremel tips and pieces to increase efficiency in the creative making process
One long-term and game-changing purchase that I hope to one day achieve is a 3D printer. I would love the opportunity to create my own clay cutters, This will allow me to have complete flexibility and control in shape, thickness, durability, and size when designing.
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Criteria One:
Idea Clarity & Problem Solving Is the product or service clearly explained? Does it solve a real problem in a meaningful or unique way?
1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met
Criteria Two:
Customer & Market Fit Are the target customers well defined? Is there an understanding of how to reach them and why they’ll buy?
1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met
Criteria Three:
Differentiation & Innovation What makes this idea stand out from competitors or the status quo? Is there a clear unique value proposition?
1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met
Criteria Four:
Team Readiness & Use of Funds Does the team seem prepared to take action? Are proposed uses of funding thoughtful, realistic, and specific?
1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met
Criteria Five:
Viability & Future Plans Is there a path to launch or scale? Have they made progress (milestones/traction)? Do they have a clear next step?
1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met
Total Rating:
1
Thanks for contributing to the growth of young innovators!