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122B - MU Extension
ProX Summer Interns
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Kansas City Metro
Missouri
United States
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Overview
Note: This content is from a Beta test competition. Pitch submissions are real but tokens and contribution data are not included.
ProX is a Real World Learning initiative providing summer professional experiences for high school students.
About
The problem that we are facing is how the program 4-H modernizes this generation of youth. This program operates solely on older traditions so how can we as a part of this generation of youth help arise new appealing ideas? Our solution(s) is to become more involved with their peak interest in advertising on social media which is a big part of many people's lives. 4-H provides opportunities and programs for ages as low as 5 and as high as 18. According to ACCAF (American Academy of Child and Adolescent Psychiatry, surveys taken by kids ages 13-18, and around 90% of them spend their day checking social media or simply just scrolling out of boredom. So we're proposing that we initiate more advertising across more social media platforms, including, Tik-Tok, Snapchat, Facebook, and Instagram.
Part 1:
Modernizing the 4-H program for this generation
Part 2:
Using social media for advertising
Part 3:
Kids ages 5 to 18
Part 4:
Attracting more youth to the 4-H program
Next Steps
Initiating more advertising on social media platforms
Other Information
Resource | Support Needs
We are not currently accepting financial contributions from our voters. This pitch is part of the ProX competition.
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