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49A - University of Kansas - International Affairs
ProX Summer Interns
Location
Kansas City Metro
Missouri
United States
ProX Summer
City:
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School or Organization:
Competition Brief
ProX is a Real World Learning initiative providing summer professional experiences for high school students.
About
The goal is to evaluate the effectiveness of KU’s International Affairs social media content to 16 to 21-year-old students and develop a social media plan for how to best reach this audience. Through our marketing efforts, the aim is to increase the number of international students who attend KU, as well as the number of U.S. students who attend KU, as well as the number of U.S. students who travel abroad and engage with KU’s global programs. Our solution includes a thorough social media plan that states and explain what type of content will receive the most engagement for this targeted audience. The next steps would be to create a prototype of social media content for various types of social media platforms that can be used as an informational source for 16 to 21-year-old students.
Problem
Evaluate the effectiveness of KU’s International Affairs social media content.
Solution
Developing a social media plan that maximizes engagement with 16 to 21-year-olds.
Audience | Target Market
16 to 21-year-old students
Learning Outcomes | Community Impact
Increase the number of international students who attend KU, as well as the number of U.S. students who engage with KU’s global programs.
Next Steps
Create a prototype of social media content for various platforms.
Reflection | Other Info
Resource | Support Needs
We are not currently accepting financial contributions from our voters. This pitch is part of the ProX competition.
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Comments
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Thanks for your submission. Your comment is awaiting approval from the educator
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4/24/25, 3:56 PM
This was a fantastic pitch! You showed how informed you are about the market space you are entering by understanding and adding in the gamification that comes with your mascot.
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4/24/25, 3:48 PM
Your video is grate and shows how much work you have put in to a Cotten candy business! I did get lost when reading the written submission as it covers skin care products and not cotton candy. This discrepancy made the pitch unclear but a simple update and clarification would get you back on track in no time.
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4/23/25, 6:42 PM
Great job, Michael!
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4/23/25, 1:35 PM
Great job, Israel!
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4/23/25, 9:21 AM
Example comment
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4/23/25, 9:18 AM
Example comment...abcd.
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4/23/25, 12:19 AM
Great job, Joy!
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4/22/25, 2:11 PM
Great job, Raya!
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4/22/25, 2:13 AM
Great Job!
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4/21/25, 8:52 PM
Great products and it sounds like you already have a business going and could grow it even more!
I am a resource navigator with KC Sourcelink and part of my job is to help new businesses grow by creating an action plan that give free resources in the Kansas City market that helps businesses grow! If you need free, additional support- you can reach out to KC Sourcelink to book a free coaching session.
PS- I am a business owner as well :) (Platos Closet Belton)
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4/21/25, 8:27 PM
Hello! Great idea! I feel your passion and connection to your business idea!
I am a resource partner for KC Sourcelink- https://www.kcsourcelink.com
We provide free resources of over 230 connections to help you build and grow a business.
I am also own a Plato's Closet in Belton, MO ( IG: #platosclosetbeltonmo) and I think it is a wonderful idea to help support identity through clothing. It helps build confidence and individuality.
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4/20/25, 1:26 PM
Great job, Jesiah!
Community comments coming soon!
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