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49A - University of Kansas - International Affairs
ProX Summer Interns
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Kansas City Metro
Missouri
United States
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Overview
Note: This content is from a Beta test competition. Pitch submissions are real but tokens and contribution data are not included.
ProX is a Real World Learning initiative providing summer professional experiences for high school students.
About
The goal is to evaluate the effectiveness of KU’s International Affairs social media content to 16 to 21-year-old students and develop a social media plan for how to best reach this audience. Through our marketing efforts, the aim is to increase the number of international students who attend KU, as well as the number of U.S. students who attend KU, as well as the number of U.S. students who travel abroad and engage with KU’s global programs. Our solution includes a thorough social media plan that states and explain what type of content will receive the most engagement for this targeted audience. The next steps would be to create a prototype of social media content for various types of social media platforms that can be used as an informational source for 16 to 21-year-old students.
Part 1:
Evaluate the effectiveness of KU’s International Affairs social media content.
Part 2:
Developing a social media plan that maximizes engagement with 16 to 21-year-olds.
Part 3:
16 to 21-year-old students
Part 4:
Increase the number of international students who attend KU, as well as the number of U.S. students who engage with KU’s global programs.
Next Steps
Create a prototype of social media content for various platforms.
Other Information
Resource | Support Needs
We are not currently accepting financial contributions from our voters. This pitch is part of the ProX competition.
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