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Trozzolo Communications
Location
Kansas City
Missouri
United States
ProX Summer
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Competition Brief
Over the past five weeks, ProX Participants have worked with one of our 120+ employers to solve real-world problems within their company or industry. They have engaged with human-centered design to create viable, feasiable solutions. Below are all of the pitches from the 2024 ProX experience. Watch the pitches, find your favorite, and place your votes!
About
Problem
Gen Z does not use the McDonald’s App as much due to negative perceptions of the company.
Solution
A marketing campaign highlighting the uniqueness and personality of McDonald's, tied to the local community with unique art pieces at each location.
Audience | Target Market
Gen Z and McDonald's customers.
Learning Outcomes | Community Impact
Improved perception of McDonald's and increased app usage.
Next Steps
Pitch the solution to McDonald’s corporate and move forward with implementation.
Reflection | Other Info
Pembroke Hill High School (Private School)
Bishop Miege High School (Private School)
Resource | Support Needs
We are not accepting contributions during the pitch competition. Please join us on Thursday, July 11, as we showcase the work of all interns, recognize our trifold winners, and watch the live pitch finalists on the big stage. Learn more and RSVP at:
https://www.eventbrite.com/e/2024-prox-showcase-tickets-936614347727
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Comments
From our partners.
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Thanks for your submission. Your comment is awaiting approval from the educator
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4/24/25, 3:56 PM
This was a fantastic pitch! You showed how informed you are about the market space you are entering by understanding and adding in the gamification that comes with your mascot.
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4/24/25, 3:48 PM
Your video is grate and shows how much work you have put in to a Cotten candy business! I did get lost when reading the written submission as it covers skin care products and not cotton candy. This discrepancy made the pitch unclear but a simple update and clarification would get you back on track in no time.
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4/23/25, 6:42 PM
Great job, Michael!
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4/23/25, 1:35 PM
Great job, Israel!
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4/23/25, 9:21 AM
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4/23/25, 9:18 AM
Example comment...abcd.
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4/23/25, 12:19 AM
Great job, Joy!
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4/22/25, 2:11 PM
Great job, Raya!
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4/22/25, 2:13 AM
Great Job!
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4/21/25, 8:52 PM
Great products and it sounds like you already have a business going and could grow it even more!
I am a resource navigator with KC Sourcelink and part of my job is to help new businesses grow by creating an action plan that give free resources in the Kansas City market that helps businesses grow! If you need free, additional support- you can reach out to KC Sourcelink to book a free coaching session.
PS- I am a business owner as well :) (Platos Closet Belton)
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4/21/25, 8:27 PM
Hello! Great idea! I feel your passion and connection to your business idea!
I am a resource partner for KC Sourcelink- https://www.kcsourcelink.com
We provide free resources of over 230 connections to help you build and grow a business.
I am also own a Plato's Closet in Belton, MO ( IG: #platosclosetbeltonmo) and I think it is a wonderful idea to help support identity through clothing. It helps build confidence and individuality.
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4/20/25, 1:26 PM
Great job, Jesiah!
Community comments coming soon!
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Criteria Two:
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Criteria Three:
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Criteria Four:
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