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Users get 3 votes to give out per competition.
Success Message
Failuer Message
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Dynamic Journey
Dejay
Location
Shawnee
Kansas
United States
SMSD Student Chamber
City:
State:
Country:
School or Organization:
Competition Brief
Welcome to the SMSD Student Chamber's Business Showcase! This is an inspiring business competition designed to highlight PK-12 students who run REAL businesses in the Shawnee Mission School District. The top five business owners with the most votes and highest judge ratings will present their business ideas to a panel of esteemed judges and a vibrant audience on April 30.
Awards at the live April 30 Business Showcase are:
1st Place: $1,100
2nd Place: $600
3rd Place: $300
To learn more or join the Student Chamber, visit www.SMSDChamber.org today!
About
My name is DeJay. I am at Shawnee Mission Northwest and my business name is Dynamic Journey (Dynamicjourney.org). We sell and create customizable hoodies, shirts and merchandise.
Problem
Lack of Personalization
Many consumers feel frustrated by the limited options in mainstream fashion that fail to reflect their individual personality, passions, or interests.
Low Quality in Custom Products
Existing custom apparel brands often produce cheap-feeling, low-quality hoodies and shirts, leaving customers dissatisfied.
Solution
Custom Designs
Heat-pressed original graphics on 100% premium cotton apparel.
Personalized Style
Each piece tells a unique story through bold, expressive design.
High Quality
Durable, vibrant, and made to reflect individual journeys.
Built for the Bold
Clothing that reflects your journey, passion, and personality.
Audience | Target Market
DynamicJourney targets a diverse, style-conscious audience who value authenticity, comfort, and personal growth. Key demographics include:
Age: 16–35 years old
Gender: All genders
Location: Urban and suburban areas, digitally connected
Lifestyle: Creative, active, entrepreneurial, self-expressive
Values: Sustainability, self-growth, uniqueness, purpose-driven fashion
Customer Personas
The Dream Chaser – A college student or young creative who wears their mindset and journey on their sleeve (literally).
The Wellness Explorer – Someone into fitness, mental health, or holistic living who appreciates comfort and meaning in their clothes.
The Trend-Setter – Influenced by streetwear culture, they love customized gear that stands out and tells a story.
Learning Outcomes | Community Impact
Passion for Purpose: I built this brand to make people feel seen, heard, and confident through custom clothing.
Living the Journey: My entrepreneurial path reflects the same bold self-expression I offer through my designs.
Design with Impact: I’m committed to using fashion as a tool for creativity, connection, and personal transformation.
Next Steps
What I need is more inventory for my business and a cricket cutter for my hoodies and shirt designs.
Reflection | Other Info
What went well was me talking about how I can help my business grow and help me grow as a person. What I had trouble with was thinking of the right things to say when it comes to something very important for me.
Resource | Support Needs
Branding & Marketing
Invest in a professional logo, website, social media ads, influencer partnerships, and content creation.
Inventory & Product Expansion
Purchase high-quality materials and expand inventory.
E-Commerce & Events
Upgrade the online store for better user experience and host pop-ups to build brand awareness in person.
Special message...
Comments
From our partners.
New Comment
Thanks for your submission. Your comment is awaiting approval from the educator
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4/24/25, 3:56 PM
This was a fantastic pitch! You showed how informed you are about the market space you are entering by understanding and adding in the gamification that comes with your mascot.
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4/24/25, 3:48 PM
Your video is grate and shows how much work you have put in to a Cotten candy business! I did get lost when reading the written submission as it covers skin care products and not cotton candy. This discrepancy made the pitch unclear but a simple update and clarification would get you back on track in no time.
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4/23/25, 6:42 PM
Great job, Michael!
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4/23/25, 1:35 PM
Great job, Israel!
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4/23/25, 9:21 AM
Example comment
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4/23/25, 9:18 AM
Example comment...abcd.
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4/23/25, 12:19 AM
Great job, Joy!
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4/22/25, 2:11 PM
Great job, Raya!
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4/22/25, 2:13 AM
Great Job!
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4/21/25, 8:52 PM
Great products and it sounds like you already have a business going and could grow it even more!
I am a resource navigator with KC Sourcelink and part of my job is to help new businesses grow by creating an action plan that give free resources in the Kansas City market that helps businesses grow! If you need free, additional support- you can reach out to KC Sourcelink to book a free coaching session.
PS- I am a business owner as well :) (Platos Closet Belton)
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4/21/25, 8:27 PM
Hello! Great idea! I feel your passion and connection to your business idea!
I am a resource partner for KC Sourcelink- https://www.kcsourcelink.com
We provide free resources of over 230 connections to help you build and grow a business.
I am also own a Plato's Closet in Belton, MO ( IG: #platosclosetbeltonmo) and I think it is a wonderful idea to help support identity through clothing. It helps build confidence and individuality.
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4/20/25, 1:26 PM
Great job, Jesiah!
Community comments coming soon!
Want to comment or judge submissions?
Judge Access
1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met
Criteria One:
Idea Clarity & Problem Solving Is the product or service clearly explained? Does it solve a real problem in a meaningful or unique way?
1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met
Criteria Two:
Customer & Market Fit Are the target customers well defined? Is there an understanding of how to reach them and why they’ll buy?
1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met
Criteria Three:
Differentiation & Innovation What makes this idea stand out from competitors or the status quo? Is there a clear unique value proposition?
1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met
Criteria Four:
Team Readiness & Use of Funds Does the team seem prepared to take action? Are proposed uses of funding thoughtful, realistic, and specific?
1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met
Criteria Five:
Viability & Future Plans Is there a path to launch or scale? Have they made progress (milestones/traction)? Do they have a clear next step?
Total Rating:
1
Thanks for contributing to the growth of young innovators!