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60B - The Duffle Brand
ProX Summer Interns
Location
Kansas City Metro
Missouri
United States
ProX Summer
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Competition Brief
ProX is a Real World Learning initiative providing summer professional experiences for high school students.
About
Within the Duffle Brand, we are a clothing brand, Positive apparel company The Duffle focuses on the six components of wellness. Since the Duffle brand currently doesn't have a line catering to the specialization of young adults, we aim to raise awareness of the value of mental wellness among young people with our particular collection Breath. Our issue is that people in society limit and pressure themselves through stereotypes, social media, and perhaps the people they hang out with. Online bullying has reportedly occurred in 46% of American teenagers between the ages of 13 and 17. The issue is the ongoing social pressures, some of which can be brought on by bullying. thus, we would want to remind young adults to BREATHE. , The acronym : Be Ready At The Heart. It stands for breath, our clothing line encourages young adults to remember that even though we can't entirely control all the stresses of society, we can take a step back, take a moment, and just breathe so we can be prepared at the heart. What do we offer? 4 products make up Breath. hoodies, backpacks, t-shirts, and sweats. We plan to advertise through social media, the Duffle brand website, and young brand ambassadors We ask for $5,000 for support in inventory and marketing. This will increase our profit margin and also our audience so that it won't be subjectifying to a specific audience
Problem
Increasing awareness of mental wellness among young people.
Solution
Creating a clothing line that encourages young adults to remember to BREATHE.
Audience | Target Market
Young adults, particularly those subject to social pressures.
Learning Outcomes | Community Impact
Improve mental wellness and resilience among young people.
Next Steps
Request $5,000 for support in inventory and marketing to increase profit margin and audience reach.
Reflection | Other Info
Resource | Support Needs
We are not currently accepting financial contributions from our voters. This pitch is part of the ProX competition.
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Thanks for your submission. Your comment is awaiting approval from the educator
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4/24/25, 3:56 PM
This was a fantastic pitch! You showed how informed you are about the market space you are entering by understanding and adding in the gamification that comes with your mascot.
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4/24/25, 3:48 PM
Your video is grate and shows how much work you have put in to a Cotten candy business! I did get lost when reading the written submission as it covers skin care products and not cotton candy. This discrepancy made the pitch unclear but a simple update and clarification would get you back on track in no time.
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4/23/25, 6:42 PM
Great job, Michael!
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4/23/25, 1:35 PM
Great job, Israel!
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4/23/25, 9:21 AM
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4/23/25, 9:18 AM
Example comment...abcd.
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4/23/25, 12:19 AM
Great job, Joy!
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4/22/25, 2:11 PM
Great job, Raya!
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4/22/25, 2:13 AM
Great Job!
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4/21/25, 8:52 PM
Great products and it sounds like you already have a business going and could grow it even more!
I am a resource navigator with KC Sourcelink and part of my job is to help new businesses grow by creating an action plan that give free resources in the Kansas City market that helps businesses grow! If you need free, additional support- you can reach out to KC Sourcelink to book a free coaching session.
PS- I am a business owner as well :) (Platos Closet Belton)
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4/21/25, 8:27 PM
Hello! Great idea! I feel your passion and connection to your business idea!
I am a resource partner for KC Sourcelink- https://www.kcsourcelink.com
We provide free resources of over 230 connections to help you build and grow a business.
I am also own a Plato's Closet in Belton, MO ( IG: #platosclosetbeltonmo) and I think it is a wonderful idea to help support identity through clothing. It helps build confidence and individuality.
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4/20/25, 1:26 PM
Great job, Jesiah!
Community comments coming soon!
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