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60B - The Duffle Brand
ProX Summer Interns
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Location
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School or Organization:
Kansas City Metro
Missouri
United States
No school found
Competition Brief
ProX is a Real World Learning initiative providing summer professional experiences for high school students.
About
Within the Duffle Brand, we are a clothing brand, Positive apparel company The Duffle focuses on the six components of wellness. Since the Duffle brand currently doesn't have a line catering to the specialization of young adults, we aim to raise awareness of the value of mental wellness among young people with our particular collection Breath. Our issue is that people in society limit and pressure themselves through stereotypes, social media, and perhaps the people they hang out with. Online bullying has reportedly occurred in 46% of American teenagers between the ages of 13 and 17. The issue is the ongoing social pressures, some of which can be brought on by bullying. thus, we would want to remind young adults to BREATHE. , The acronym : Be Ready At The Heart. It stands for breath, our clothing line encourages young adults to remember that even though we can't entirely control all the stresses of society, we can take a step back, take a moment, and just breathe so we can be prepared at the heart. What do we offer? 4 products make up Breath. hoodies, backpacks, t-shirts, and sweats. We plan to advertise through social media, the Duffle brand website, and young brand ambassadors We ask for $5,000 for support in inventory and marketing. This will increase our profit margin and also our audience so that it won't be subjectifying to a specific audience
Problem
Increasing awareness of mental wellness among young people.
Solution
Creating a clothing line that encourages young adults to remember to BREATHE.
Audience | Target Market
Young adults, particularly those subject to social pressures.
Learning Outcomes | Community Impact
Improve mental wellness and resilience among young people.
Next Steps
Request $5,000 for support in inventory and marketing to increase profit margin and audience reach.
Reflection | Other Info
Resource | Support Needs
We are not currently accepting financial contributions from our voters. This pitch is part of the ProX competition.
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