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13A - Goodwill

ProX Summer Interns

Location

Kansas City Metro

Missouri

United States

ProX Summer

City:

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Competition Brief

ProX is a Real World Learning initiative providing summer professional experiences for high school students.

About

This summer I interned with Goodwill, and the problem I solved was "How might Goodwill attract younger buyers?" I solved it by suggesting a company TikTok account because over 60% of TikTok's users are between the ages of 12-25, furthermore by suggesting video ideas that might show the younger generation that sustainable fashion is not only to be favored style-wise but also necessary for fighting against global warming. For my next steps I asked ProX for the 5000 dollars to put towards Goodwill's Artemis Institute. Which is a school program in support of those who are recently incarcerated and for those living under the poverty line.

Problem

Goodwill struggles to attract younger buyers

Solution

Propose a company TikTok account targeting users between 12-25, promoting sustainable fashion and the fight against global warming

Audience | Target Market

Users of TikTok between the ages of 12-25

Learning Outcomes  |  Community Impact

Encourage sustainable fashion and awareness of global warming among younger buyers

Next Steps

Secure funding for Goodwill's Artemis Institute

 Reflection  |  Other Info

Resource  |  Support Needs

We are not currently accepting financial contributions from our voters. This pitch is part of the ProX competition.

Special message...
ProX Summer Interns
Comments

From our partners.

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Thanks for your submission. Your comment is awaiting approval from the educator

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4/24/25, 3:56 PM

This was a fantastic pitch! You showed how informed you are about the market space you are entering by understanding and adding in the gamification that comes with your mascot.

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4/24/25, 3:48 PM

Your video is grate and shows how much work you have put in to a Cotten candy business! I did get lost when reading the written submission as it covers skin care products and not cotton candy. This discrepancy made the pitch unclear but a simple update and clarification would get you back on track in no time.

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4/23/25, 6:42 PM

Great job, Michael!

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4/23/25, 1:35 PM

Great job, Israel!

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4/23/25, 9:21 AM

Example comment

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4/23/25, 9:18 AM

Example comment...abcd.

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4/23/25, 12:19 AM

Great job, Joy!

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4/22/25, 2:11 PM

Great job, Raya!

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4/22/25, 2:13 AM

Great Job!

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4/21/25, 8:52 PM

Great products and it sounds like you already have a business going and could grow it even more!
I am a resource navigator with KC Sourcelink and part of my job is to help new businesses grow by creating an action plan that give free resources in the Kansas City market that helps businesses grow! If you need free, additional support- you can reach out to KC Sourcelink to book a free coaching session.
PS- I am a business owner as well :) (Platos Closet Belton)

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4/21/25, 8:27 PM

Hello! Great idea! I feel your passion and connection to your business idea!
I am a resource partner for KC Sourcelink- https://www.kcsourcelink.com
We provide free resources of over 230 connections to help you build and grow a business.
I am also own a Plato's Closet in Belton, MO ( IG: #platosclosetbeltonmo) and I think it is a wonderful idea to help support identity through clothing. It helps build confidence and individuality.

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4/20/25, 1:26 PM

Great job, Jesiah!

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Thanks for contributing to the growth of young innovators!

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