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13A - Goodwill

ProX Summer Interns

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Kansas City Metro

Missouri

United States

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Overview

Note: This content is from a Beta test competition. Pitch submissions are real but tokens and contribution data are not included.

ProX is a Real World Learning initiative providing summer professional experiences for high school students.

About

This summer I interned with Goodwill, and the problem I solved was "How might Goodwill attract younger buyers?" I solved it by suggesting a company TikTok account because over 60% of TikTok's users are between the ages of 12-25, furthermore by suggesting video ideas that might show the younger generation that sustainable fashion is not only to be favored style-wise but also necessary for fighting against global warming. For my next steps I asked ProX for the 5000 dollars to put towards Goodwill's Artemis Institute. Which is a school program in support of those who are recently incarcerated and for those living under the poverty line.

Part 1:

Goodwill struggles to attract younger buyers

Part 2:

Propose a company TikTok account targeting users between 12-25, promoting sustainable fashion and the fight against global warming

Part 3:

Users of TikTok between the ages of 12-25

Part 4:

Encourage sustainable fashion and awareness of global warming among younger buyers

Next Steps

Secure funding for Goodwill's Artemis Institute

Other Information

Resource  |  Support Needs

We are not currently accepting financial contributions from our voters. This pitch is part of the ProX competition.

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ProX Summer Interns
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