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13A - Goodwill

ProX Summer Interns

About the Pitch

Kansas City Metro

Missouri

United States

ProX Summer

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Competition Brief

ProX is a Real World Learning initiative providing summer professional experiences for high school students.

About Us

This summer I interned with Goodwill, and the problem I solved was "How might Goodwill attract younger buyers?" I solved it by suggesting a company TikTok account because over 60% of TikTok's users are between the ages of 12-25, furthermore by suggesting video ideas that might show the younger generation that sustainable fashion is not only to be favored style-wise but also necessary for fighting against global warming. For my next steps I asked ProX for the 5000 dollars to put towards Goodwill's Artemis Institute. Which is a school program in support of those who are recently incarcerated and for those living under the poverty line.

Problem

Goodwill struggles to attract younger buyers

Solution

Propose a company TikTok account targeting users between 12-25, promoting sustainable fashion and the fight against global warming

Target Market

Users of TikTok between the ages of 12-25

Societal Impact

Encourage sustainable fashion and awareness of global warming among younger buyers

Next Steps

Secure funding for Goodwill's Artemis Institute

Our Schools and Districts

Use of Backer Contributions

We are not currently accepting financial contributions from our voters. This pitch is part of the ProX competition.

ProX Summer Interns
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