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13A - Goodwill
ProX Summer Interns
About the Pitch
Kansas City Metro
Missouri
United States
ProX Summer
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Competition Brief
ProX is a Real World Learning initiative providing summer professional experiences for high school students.
About Us
This summer I interned with Goodwill, and the problem I solved was "How might Goodwill attract younger buyers?" I solved it by suggesting a company TikTok account because over 60% of TikTok's users are between the ages of 12-25, furthermore by suggesting video ideas that might show the younger generation that sustainable fashion is not only to be favored style-wise but also necessary for fighting against global warming. For my next steps I asked ProX for the 5000 dollars to put towards Goodwill's Artemis Institute. Which is a school program in support of those who are recently incarcerated and for those living under the poverty line.
Problem
Goodwill struggles to attract younger buyers
Solution
Propose a company TikTok account targeting users between 12-25, promoting sustainable fashion and the fight against global warming
Target Market
Users of TikTok between the ages of 12-25
Societal Impact
Encourage sustainable fashion and awareness of global warming among younger buyers
Next Steps
Secure funding for Goodwill's Artemis Institute
Our Schools and Districts
Use of Backer Contributions
We are not currently accepting financial contributions from our voters. This pitch is part of the ProX competition.
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Criteria One:
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Criteria Two:
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Criteria Three:
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Criteria Four:
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Criteria Five:
Total Rating:
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