13A - Goodwill
ProX Summer Interns
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Kansas City Metro
Missouri
United States
ProX Summer
Competition Brief
ProX is a Real World Learning initiative providing summer professional experiences for high school students.
About
This summer I interned with Goodwill, and the problem I solved was "How might Goodwill attract younger buyers?" I solved it by suggesting a company TikTok account because over 60% of TikTok's users are between the ages of 12-25, furthermore by suggesting video ideas that might show the younger generation that sustainable fashion is not only to be favored style-wise but also necessary for fighting against global warming. For my next steps I asked ProX for the 5000 dollars to put towards Goodwill's Artemis Institute. Which is a school program in support of those who are recently incarcerated and for those living under the poverty line.
Problem
Goodwill struggles to attract younger buyers
Solution
Propose a company TikTok account targeting users between 12-25, promoting sustainable fashion and the fight against global warming
Audience | Target Market
Users of TikTok between the ages of 12-25
Learning Outcomes | Community Impact
Encourage sustainable fashion and awareness of global warming among younger buyers
Next Steps
Secure funding for Goodwill's Artemis Institute
Reflection | Other Info
Resource | Support Needs
We are not currently accepting financial contributions from our voters. This pitch is part of the ProX competition.
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4- Most requirements met
5- All requirements met
Criteria Two:
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2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met
Criteria Three:
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3- Some requirements met
4- Most requirements met
5- All requirements met
Criteria Four:
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3- Some requirements met
4- Most requirements met
5- All requirements met
Criteria Five:
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2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met
Total Rating:
1
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