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13A - Goodwill

ProX Summer Interns

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Kansas City Metro

Missouri

United States

ProX Summer

Competition Brief

ProX is a Real World Learning initiative providing summer professional experiences for high school students.

About

This summer I interned with Goodwill, and the problem I solved was "How might Goodwill attract younger buyers?" I solved it by suggesting a company TikTok account because over 60% of TikTok's users are between the ages of 12-25, furthermore by suggesting video ideas that might show the younger generation that sustainable fashion is not only to be favored style-wise but also necessary for fighting against global warming. For my next steps I asked ProX for the 5000 dollars to put towards Goodwill's Artemis Institute. Which is a school program in support of those who are recently incarcerated and for those living under the poverty line.

Problem

Goodwill struggles to attract younger buyers

Solution

Propose a company TikTok account targeting users between 12-25, promoting sustainable fashion and the fight against global warming

Audience | Target Market

Users of TikTok between the ages of 12-25

Learning Outcomes  |  Community Impact

Encourage sustainable fashion and awareness of global warming among younger buyers

Next Steps

Secure funding for Goodwill's Artemis Institute

 Reflection  |  Other Info

Resource  |  Support Needs

We are not currently accepting financial contributions from our voters. This pitch is part of the ProX competition.

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ProX Summer Interns
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3- Some requirements met


4- Most requirements met


5- All requirements met

Criteria Two:

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2- Little evidence


3- Some requirements met


4- Most requirements met


5- All requirements met

Criteria Three:

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3- Some requirements met


4- Most requirements met


5- All requirements met

Criteria Four:

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Criteria Five:

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4- Most requirements met


5- All requirements met

Total Rating:

1

Thanks for contributing to the growth of young innovators!

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