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Kid's Kits
Lexi Hitchcock
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Overland Park
Kansas
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SMSD Student Chamber
Overview
Welcome to the SMSD Student Chamber's Business Showcase! This is an inspiring business competition designed to highlight PK-12 students who run REAL businesses in the Shawnee Mission School District. The top five business owners with the most votes and highest judge ratings will present their business ideas to a panel of esteemed judges and a vibrant audience on April 30.
Awards at the live April 30 Business Showcase are:
1st Place: $1,100
2nd Place: $600
3rd Place: $300
Students are challenged to answer the following questions with their pitch:
Part 1: Describe the problem and products/services that you are selling (including pricing).
Part 2: Describe your target market.
Part 3: Customer Reach/Channels
Part 4: Competition and what makes you different?
To learn more or join the Student Chamber, visit www.SMSDChamber.org today!
About
Hi! I am a 5th grade student at Christa McAuliffe Elementary school in Lenexa. I love to dance and be creative. I created Kid's Kits in my Pawnee SEEK class entrepreneurship minicourse. I noticed how messy, wasteful, and expensive most kid craft subscription kits are, and I wanted to make an affordable and reusable option. But most of all, I wanted Kid's Kits to be fun!
Part 1:
I am the founder of Kid's Kits, a subscription craft box for kids. Unlike my competitors, Kid's Kits reduce waste by being reusable, and purposeful. For instance, the first kit is a make your own chore chart, which can help kids to make chores fun and keep them organized. On the inside of the boxes there will be a simple craft to do such as paper doll template or pieces you can put together to make a statue or something of the sort. Another reason my kits are reusable is that in your first kit, I will include a whiteboard sleeve so one side can be used for the craft and the other side will be blank so you can use it as a whiteboard.
My competition like KiwiCo, Little Dreamers Club, and Curiosity, all cost $24.00 - $33.00 a month, while my box only costs $15.00. I am saving on costs by only doing local delivery or porch pickup.
Part 2:
My main customers are local parents of kids in the 2-7 age range. Parents will buy my subscription boxes because they want kids to do chores and an activity to keep their kids occupied.
Part 3:
To reach my customers, I am planning on putting flyers up in the neighborhood and and to make a website.
Part 4:
My unique qualities are: I'm a cheaper option, my boxes accumulate less junk as they are reusable, and they provide an easy and fun craft that any child can enjoy.
Next Steps
I would benefit from mentoring to get my business up and running!
Other Information
Resource | Support Needs
If I win any amount of money, the prize funds will go to buying more materials to grow my business, to buy the ink and paper I need to print fliers, paying people to promote my business,and the cost of making a website.
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Criteria One:
Idea Clarity & Problem Solving Is the product or service clearly explained? Does it solve a real problem in a meaningful or unique way?
1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met
Criteria Two:
Customer & Market Fit Are the target customers well defined? Is there an understanding of how to reach them and why they’ll buy?
1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met
Criteria Three:
Differentiation & Innovation What makes this idea stand out from competitors or the status quo? Is there a clear unique value proposition?
1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met
Criteria Four:
Team Readiness & Use of Funds Does the team seem prepared to take action? Are proposed uses of funding thoughtful, realistic, and specific?
1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met
Criteria Five:
Viability & Future Plans Is there a path to launch or scale? Have they made progress (milestones/traction)? Do they have a clear next step?
1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met
Total Rating:
1
Thank you for sharing your knowledge and encouragement!
Your comment will be posted after approval from the educator.