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Eli's Recipes
Eli Fager
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Overland Park
Kansas
United States
SMSD Student Chamber
Overview
Welcome to the SMSD Student Chamber's Business Showcase! This is an inspiring business competition designed to highlight PK-12 students who run REAL businesses in the Shawnee Mission School District. The top five business owners with the most votes and highest judge ratings will present their business ideas to a panel of esteemed judges and a vibrant audience on April 30.
Awards at the live April 30 Business Showcase are:
1st Place: $1,100
2nd Place: $600
3rd Place: $300
Students are challenged to answer the following questions with their pitch:
Part 1: Describe the problem and products/services that you are selling (including pricing).
Part 2: Describe your target market.
Part 3: Customer Reach/Channels
Part 4: Competition and what makes you different?
To learn more or join the Student Chamber, visit www.SMSDChamber.org today!
About
I am a 6th grade student at Sunflower Elementary in Lenexa, and a SEEK student at Pawnee Elementary. I designed my business idea as part of our entrepreneurship minicourse in SEEK. We worked with high school students from the business program in the SMSD, who inspired me to give this a try! I love to cook, bake, and be active. Eli's recipes is a way for me to spread the love of cooking to other kids, and young adults learning to be on their own.
Part 1:
The problem is that many people don't how to cook. This an important skill for later in life! My solution is teaching people how to cook, through a course with fun and easy recipes.
If you sign up on my website for my recipe subscription service, I will bring a different recipe and its non-perishable ingredients to your Lenexa doorstep weekly. However, if you live farther away, you can do porch pick up.
First time subscribers will receive a gift of essential kitchen tools: a whisk, spatula, measuring cups, and spoons.
The pricing will differ between what plan you choose and how you customize it, however it's typically $4-5 per recipe and $15-20 per month.
Part 2:
My target market is children, teens, and young adults who would like to learn to cook and bake simple recipes, but are not sure where to start.
Part 3:
I would partner my friends and family to spread the word. Another idea I came up with is to consult a nutritionist to make ideas for new recipes. I would market my business using social media like Facebook and Nextdoor.
Part 4:
What sets me apart from other services like Hello Fresh and Raddish Kids?
My service is easier for parents because the recipes will start out simpler for young beginners, requiring less help from adults.
In addition, you can subscribe by the month, without having to sign up for 6-12 months with no way to cancel the subscription.
My subscription service is very highly customizable to your liking, or dietary restrictions.
Also, you can use your included tools to measure out ingredients instead of having pre-measured ingredients. Any excess of ingredients can be used for later recipes.
In addition, we are different from Hello Fresh and E-meals because you actually get to cook the meal instead of just putting it in the microwave. This helps you become more confident as a cook.
My business is also much more affordable than others. The pricing will differ between what plan you choose and how you customize it, however it's typically $4-5 per recipe and $15-20 per month. While Hello Fresh and other services can cost up to $80 per month.
Next Steps
I made the finals for the SMSD Pitch competition, so I will be presenting at that. Should I get the funding, I would benefit from mentoring to get my business up and running this summer.
Other Information
Resource | Support Needs
It would pay for website costs, ingredients for my first few recipes, and tools to help with delivery (like add-ons for my bike).
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Criteria One:
Idea Clarity & Problem Solving Is the product or service clearly explained? Does it solve a real problem in a meaningful or unique way?
1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met
Criteria Two:
Customer & Market Fit Are the target customers well defined? Is there an understanding of how to reach them and why they’ll buy?
1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met
Criteria Three:
Differentiation & Innovation What makes this idea stand out from competitors or the status quo? Is there a clear unique value proposition?
1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met
Criteria Four:
Team Readiness & Use of Funds Does the team seem prepared to take action? Are proposed uses of funding thoughtful, realistic, and specific?
1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met
Criteria Five:
Viability & Future Plans Is there a path to launch or scale? Have they made progress (milestones/traction)? Do they have a clear next step?
1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met
Total Rating:
1
Thank you for sharing your knowledge and encouragement!
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