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Heirloom Brands - Gluten-Friendly Cookies

Heirloom Brands

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Kansas City Metro

Missouri

United States

ProX Summer

Competition Brief

ProX is a Real World Learning initiative providing summer professional experiences for high school students.

About

Heirloom Brand’s mission is to lead a return to wholesome foods that are deeply flavorful & transcendently better for consumers, farmers & the earth. The company currently produces premium food products from minimally processed whole grains, such as flour, through their recently acquired brand: Farmer Direct Foods.

Problem

Our team sought to develop a high-end, gluten-friendly product so that gluten-sensitive consumers can enjoy chocolate chip cookies without compromising their health and wellness.

Solution

Our solution is a gluten-friendly chocolate chip cookie made from heirloom buckwheat. Heirloom grains, which come from plants that have been carefully grown from the exact same seed line for hundreds of years without genetic modification, are highly regarded in terms of both nutritional value and flavor, offering consumers an enjoyable treat that fits within a healthy diet. We aim to ensure that all of our ingredients are high quality with minimal processing in order to mitigate any digestive issues gluten-sensitive consumers often experience (gluten isn't the only culprit!).

Audience | Target Market

18 million people in the US are sensitive to gluten and about 30% of Americans deliberately avoid gluten in their diets. Additionally, our product will be targeted towards Millennials and Gen Z, who are the primary avoiders of gluten.

Learning Outcomes  |  Community Impact

Our gluten friendly chocolate chip cookies allow gluten-sensitive consumers to indulge in one of their favorite foods without worrying about compromising their health.

Next Steps

The next step for Heirloom Brands is to begin working with sourcing partners to develop a nutritious and flavorful buckwheat chocolate chip cookie, before preparing to release the product and reaching out to influencers for potential partnerships.

 Reflection  |  Other Info

This experience has developed our team's self-management and organizational skills as most of the work took place through virtual meetings we scheduled among ourselves. Additionally, we learned to conduct market research and ideate creative solutions to the problem presented by our employer.

Resource  |  Support Needs

We are not currently accepting contributions from our voters. This pitch is part of the ProX competition for $5,000. Funding will be allocated towards product/packaging development and marketing.

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Heirloom Brands
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Comments

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8/16/25, 9:28 AM

Your pitch is off to a great start! To strengthen your presentation, consider providing more detailed explanations of the problem and solution to make it easier for your audience to understand and connect with your idea. Additionally, highlighting any unique experiences or skills your team brings to the table could enhance credibility and interest. Keep up the fantastic work—your dedication and creativity are truly inspiring!

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8/13/25, 1:53 PM

Your passion and dedication to your project, Team Diamonds, is truly inspiring! As you refine your pitch, consider clearly articulating the problem and solution with specific examples to make your idea more relatable and impactful. Additionally, researching and presenting real-world data on your target market can significantly strengthen your case and attract potential investors or partners. Keep up the great work, and remember that your innovative spirit has the potential to make a meaningful difference!

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8/12/25, 1:18 AM

Your pitch shows great creativity, Aqil, and it's wonderful to see your enthusiasm for promoting pet ownership. To strengthen your idea, consider researching trends in pet adoption and identifying potential partnerships with animal shelters or pet product companies, which could enhance your market strategy. Additionally, gathering data on the benefits of cat ownership could provide compelling evidence to support your advocacy efforts. Keep up the fantastic work, and remember that your passion can inspire others to join your cause!

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8/11/25, 7:53 AM

<p>Nice work </p>

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8/11/25, 7:48 AM

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<li style="text-align: left"><p class="font_8" style="text-align: left">Great Job</p></li>
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8/8/25, 11:54 PM

Great job!

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8/7/25, 10:14 PM

<p class="font_8">Your pitch for RAY is off to a fantastic start! Consider exploring how similar solutions have been successfully implemented in the market to strengthen your approach and gain valuable insights. Additionally, connecting with mentors in your field can provide guidance and open doors to new opportunities. Keep up the great work, and I'm excited to see where your innovative idea takes you!</p>

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8/5/25, 12:49 AM

<p>Your passion for cats is truly inspiring! As you continue with your project, consider reaching out to local animal shelters or veterinary clinics for partnerships and support, as they can provide valuable resources and expertise. Additionally, engaging with online cat communities could help broaden your reach and gain more support for your initiative. Keep up the fantastic work, and I have no doubt that your dedication will make a significant impact!</p>

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8/5/25, 12:46 AM

<p>Great job on your pitch! It's clear you have a passion for penguins, and that enthusiasm can be a powerful tool in engaging your audience. To strengthen your pitch, consider identifying a specific problem related to penguins that you can address or raise awareness about, which could add depth to your project. Additionally, exploring how your interest in penguins could lead to educational or environmental opportunities might enhance its social impact. Keep up the fantastic work and continue sharing your love for penguins with the world!</p>

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8/5/25, 12:45 AM

Your pitch is both creative and intriguing, and I'm impressed by your innovative approach to challenging conventional wisdom. To further enhance your project, consider engaging with wildlife experts or zoologists to lend credibility and depth to your research. Additionally, exploring partnerships with educational platforms or wildlife organizations could provide valuable exposure and support for your initiative. Keep up the fantastic work, and I'm excited to see where your passion for giraffes will take you!

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8/4/25, 11:09 PM

<p>You're off to a fantastic start with your pitch, and it's clear you're passionate about making a difference for lemurs. To strengthen your project, consider collaborating with wildlife organizations that can provide valuable insights and resources. Additionally, engaging with social media influencers who focus on conservation could help amplify your message and reach a larger audience. Keep up the great work, and I'm excited to see how your campaign will inspire change and awareness!</p>

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8/4/25, 11:02 PM

Your passion for monarch butterflies shines through, and it's inspiring to see your dedication to raising awareness about their importance. Consider collaborating with local environmental groups or educational institutions to expand your reach and impact; such partnerships can provide valuable resources and networking opportunities. Additionally, exploring grant opportunities or crowdfunding platforms might help you secure the necessary funds for your sanctuary projects. Keep up the fantastic work—your enthusiasm and commitment are sure to make a difference!

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