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Heirloom Brands - Gluten-Friendly Cookies

Heirloom Brands

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Location

Kansas City Metro

Missouri

United States

ProX Summer

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Competition Brief

ProX is a Real World Learning initiative providing summer professional experiences for high school students.

About

Heirloom Brand’s mission is to lead a return to wholesome foods that are deeply flavorful & transcendently better for consumers, farmers & the earth. The company currently produces premium food products from minimally processed whole grains, such as flour, through their recently acquired brand: Farmer Direct Foods.

Problem

Our team sought to develop a high-end, gluten-friendly product so that gluten-sensitive consumers can enjoy chocolate chip cookies without compromising their health and wellness.

Solution

Our solution is a gluten-friendly chocolate chip cookie made from heirloom buckwheat. Heirloom grains, which come from plants that have been carefully grown from the exact same seed line for hundreds of years without genetic modification, are highly regarded in terms of both nutritional value and flavor, offering consumers an enjoyable treat that fits within a healthy diet. We aim to ensure that all of our ingredients are high quality with minimal processing in order to mitigate any digestive issues gluten-sensitive consumers often experience (gluten isn't the only culprit!).

Audience | Target Market

18 million people in the US are sensitive to gluten and about 30% of Americans deliberately avoid gluten in their diets. Additionally, our product will be targeted towards Millennials and Gen Z, who are the primary avoiders of gluten.

Learning Outcomes  |  Community Impact

Our gluten friendly chocolate chip cookies allow gluten-sensitive consumers to indulge in one of their favorite foods without worrying about compromising their health.

Next Steps

The next step for Heirloom Brands is to begin working with sourcing partners to develop a nutritious and flavorful buckwheat chocolate chip cookie, before preparing to release the product and reaching out to influencers for potential partnerships.

 Reflection  |  Other Info

This experience has developed our team's self-management and organizational skills as most of the work took place through virtual meetings we scheduled among ourselves. Additionally, we learned to conduct market research and ideate creative solutions to the problem presented by our employer.

Resource  |  Support Needs

We are not currently accepting contributions from our voters. This pitch is part of the ProX competition for $5,000. Funding will be allocated towards product/packaging development and marketing.

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Heirloom Brands
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Comments

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7/31/25, 9:12 AM

nice

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7/31/25, 9:12 AM

Great job on your pitch!

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7/28/25, 11:38 AM

Your creative pitch titled "Team ART" shows great potential! Exploring related career paths like art director, creative consultant, or multimedia artist could be inspiring. Consider postsecondary fields such as graphic design or fine arts to deepen your skills. Keep refining your ideas and stay inspired, as your enthusiasm for creativity shines through. Your journey in the arts holds exciting possibilities, and I look forward to seeing how you develop your vision further.

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7/28/25, 11:26 AM

Your creativity shines through, even in abstract responses. Keep exploring and refining your ideas. Consider careers in creative writing, coding, or abstract art. Fields like computer science and digital media studies might excite you. Keep up the enthusiasm!

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7/28/25, 10:33 AM

Good job ........................

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7/28/25, 7:55 AM

Your creativity in crafting "ZZZZZ" shows potential. Consider exploring careers in cryptography, data analysis, or software development, where your unique approach can shine. Studying computer science or information technology could further enhance your skills. Keep refining your ideas, and remember that each attempt is a step toward improvement.

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7/28/25, 6:05 AM

Your pitch shows creativity! While the responses are placeholders, focusing on clear and meaningful content will enhance your presentation. Consider exploring careers such as data analyst, software developer, or technical writer. Fields like computer science or information technology could offer valuable insights. Keep refining your ideas, and don't hesitate to ask for guidance as you develop your skills. You're on the right track, and with practice, your pitches will become even more compelling.

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7/25/25, 4:18 PM

Good Job

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7/25/25, 4:17 PM

Fantastic job!

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7/25/25, 4:09 PM

Nice Work!

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7/25/25, 3:59 PM

Good job!

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7/25/25, 3:52 PM

Your creativity with "Team Diamonds" is impressive! Consider exploring careers in cryptography, data analysis, or software development. Pursuing postsecondary studies in computer science or information technology could further enhance your skills. Keep up the great work!
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