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Heirloom Brands - Gluten-Friendly Cookies

Heirloom Brands

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Location

Kansas City Metro

Missouri

United States

ProX Summer

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Competition Brief

ProX is a Real World Learning initiative providing summer professional experiences for high school students.

About

Heirloom Brand’s mission is to lead a return to wholesome foods that are deeply flavorful & transcendently better for consumers, farmers & the earth. The company currently produces premium food products from minimally processed whole grains, such as flour, through their recently acquired brand: Farmer Direct Foods.

Problem

Our team sought to develop a high-end, gluten-friendly product so that gluten-sensitive consumers can enjoy chocolate chip cookies without compromising their health and wellness.

Solution

Our solution is a gluten-friendly chocolate chip cookie made from heirloom buckwheat. Heirloom grains, which come from plants that have been carefully grown from the exact same seed line for hundreds of years without genetic modification, are highly regarded in terms of both nutritional value and flavor, offering consumers an enjoyable treat that fits within a healthy diet. We aim to ensure that all of our ingredients are high quality with minimal processing in order to mitigate any digestive issues gluten-sensitive consumers often experience (gluten isn't the only culprit!).

Audience | Target Market

18 million people in the US are sensitive to gluten and about 30% of Americans deliberately avoid gluten in their diets. Additionally, our product will be targeted towards Millennials and Gen Z, who are the primary avoiders of gluten.

Learning Outcomes  |  Community Impact

Our gluten friendly chocolate chip cookies allow gluten-sensitive consumers to indulge in one of their favorite foods without worrying about compromising their health.

Next Steps

The next step for Heirloom Brands is to begin working with sourcing partners to develop a nutritious and flavorful buckwheat chocolate chip cookie, before preparing to release the product and reaching out to influencers for potential partnerships.

 Reflection  |  Other Info

This experience has developed our team's self-management and organizational skills as most of the work took place through virtual meetings we scheduled among ourselves. Additionally, we learned to conduct market research and ideate creative solutions to the problem presented by our employer.

Resource  |  Support Needs

We are not currently accepting contributions from our voters. This pitch is part of the ProX competition for $5,000. Funding will be allocated towards product/packaging development and marketing.

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Heirloom Brands
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7/25/25, 1:56 PM

Great job! Keep up the good work!

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7/25/25, 1:51 PM

Your creativity shines through, even if the details need refinement. Consider exploring careers as a data analyst, software developer, or systems engineer to leverage your technical skills. Fields of study like computer science or information technology could further enhance your understanding. Keep honing your ideas, and with some organization, your pitch can become compelling.

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7/25/25, 11:28 AM

Great work on your pitch, Forest Team! Keep up the fantastic effort!

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7/25/25, 10:15 AM

Nice Pitch

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7/25/25, 9:58 AM

good

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7/24/25, 6:31 PM

accepted

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7/24/25, 6:06 PM

Your GreenClass pitch is impressive, showcasing innovative solutions and student leadership. By focusing on sustainability, you’re fostering essential skills for future roles such as environmental consultant, sustainability coordinator, and waste management specialist. Consider exploring fields like Environmental Science and Public Policy to deepen your impact. Your initiative not only reduces waste but also cultivates a culture of environmental responsibility. Keep harnessing this passion for positive change and engaging communities to broaden your influence.

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7/24/25, 5:48 PM

great job!!!!!

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7/24/25, 4:11 PM

Wonderful work on your pitch, Ruchi! Keep it up!

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7/24/25, 3:48 PM

Your pitch titled "Ruchi" shows creativity and potential. To develop your skills further, consider exploring careers in creative writing, marketing, or content creation. Pursuing studies in communications or media studies could also provide valuable insights and enhance your abilities. Keep refining your ideas and structure to make your pitch even more compelling. Your enthusiasm is evident, and with continued effort, you have the potential to excel in these areas. Keep up the great work!

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7/24/25, 11:11 AM

Good Job

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7/24/25, 10:39 AM

Great start with your pitch titled "teem"! Your creativity has potential, and refining your responses will enhance clarity. Consider exploring careers as a Marketing Specialist, Content Creator, or Business Development Manager. Pursuing fields like Communication Studies or Business Administration could further develop your skills. Keep working on expressing your ideas clearly, as this will strengthen your pitch and help you excel in these areas. Your dedication is promising, and continued effort will lead to success.
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