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Heirloom Brands - Gluten-Friendly Cookies

Heirloom Brands

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Location

Kansas City Metro

Missouri

United States

ProX Summer

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Competition Brief

ProX is a Real World Learning initiative providing summer professional experiences for high school students.

About

Heirloom Brand’s mission is to lead a return to wholesome foods that are deeply flavorful & transcendently better for consumers, farmers & the earth. The company currently produces premium food products from minimally processed whole grains, such as flour, through their recently acquired brand: Farmer Direct Foods.

Problem

Our team sought to develop a high-end, gluten-friendly product so that gluten-sensitive consumers can enjoy chocolate chip cookies without compromising their health and wellness.

Solution

Our solution is a gluten-friendly chocolate chip cookie made from heirloom buckwheat. Heirloom grains, which come from plants that have been carefully grown from the exact same seed line for hundreds of years without genetic modification, are highly regarded in terms of both nutritional value and flavor, offering consumers an enjoyable treat that fits within a healthy diet. We aim to ensure that all of our ingredients are high quality with minimal processing in order to mitigate any digestive issues gluten-sensitive consumers often experience (gluten isn't the only culprit!).

Audience | Target Market

18 million people in the US are sensitive to gluten and about 30% of Americans deliberately avoid gluten in their diets. Additionally, our product will be targeted towards Millennials and Gen Z, who are the primary avoiders of gluten.

Learning Outcomes  |  Community Impact

Our gluten friendly chocolate chip cookies allow gluten-sensitive consumers to indulge in one of their favorite foods without worrying about compromising their health.

Next Steps

The next step for Heirloom Brands is to begin working with sourcing partners to develop a nutritious and flavorful buckwheat chocolate chip cookie, before preparing to release the product and reaching out to influencers for potential partnerships.

 Reflection  |  Other Info

This experience has developed our team's self-management and organizational skills as most of the work took place through virtual meetings we scheduled among ourselves. Additionally, we learned to conduct market research and ideate creative solutions to the problem presented by our employer.

Resource  |  Support Needs

We are not currently accepting contributions from our voters. This pitch is part of the ProX competition for $5,000. Funding will be allocated towards product/packaging development and marketing.

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Heirloom Brands
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7/24/25, 11:11 AM

Good Job

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7/24/25, 10:39 AM

Great start with your pitch titled "teem"! Your creativity has potential, and refining your responses will enhance clarity. Consider exploring careers as a Marketing Specialist, Content Creator, or Business Development Manager. Pursuing fields like Communication Studies or Business Administration could further develop your skills. Keep working on expressing your ideas clearly, as this will strengthen your pitch and help you excel in these areas. Your dedication is promising, and continued effort will lead to success.

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7/24/25, 9:35 AM

eruio

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7/23/25, 2:10 PM

skjskdjk

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7/23/25, 11:25 AM

nice

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7/21/25, 4:03 PM

nice

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7/21/25, 3:44 PM

Your exploration into usability testing is a great start. It’s important to identify problems and propose thoughtful solutions. Consider careers in UX design, software testing, or product management, which require skills in problem-solving and analysis. Further studies in computer science or human-computer interaction could enhance your expertise. Keep refining your approach and enjoy the learning process. Your enthusiasm is a valuable asset as you make adjustments and evaluate impacts.

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7/20/25, 4:32 PM

Testing with 1.25 backer contribution.

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7/19/25, 9:21 AM

Your pitch for "Teamm Ruchika" is creative and impactful. Focusing on making science resources accessible is a great initiative, and your enthusiasm for fun learning is infectious. Consider careers like Science Educator, Educational Content Developer, or Community Outreach Coordinator. Pursuing studies in Science Communication or Educational Technology could enhance your project. Keep gathering innovative ideas to engage science enthusiasts and ensure an enriching learning experience. Your passion for making learning enjoyable is commendable!

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7/17/25, 5:40 AM

nice

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7/16/25, 7:38 AM

Testing reject pitch function. Test only.

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7/16/25, 5:06 AM

Great
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