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BeDazzled
Jalyn Knightshaw
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Lenexa
Kansas
United States
SMSD Student Chamber
Overview
Welcome to the SMSD Student Chamber's Business Showcase! This is an inspiring business competition designed to highlight PK-12 students who run REAL businesses in the Shawnee Mission School District. The top five business owners with the most votes and highest judge ratings will present their business ideas to a panel of esteemed judges and a vibrant audience on April 30.
Awards at the live April 30 Business Showcase are:
1st Place: $1,100
2nd Place: $600
3rd Place: $300
Students are challenged to answer the following questions with their pitch:
Part 1: Describe the problem and products/services that you are selling (including pricing).
Part 2: Describe your target market.
Part 3: Customer Reach/Channels
Part 4: Competition and what makes you different?
To learn more or join the Student Chamber, visit www.SMSDChamber.org today!
About
Hey, my name is Jalyn Knightshaw and its my time to share my story before we get on to BeDazzled. I am 16 years old. I live with my mom, my Grandpa, my brother, and my dog Gail. Im born and raised in Kansas. Since I was a little kid I have been all about my money and I knew I wanted to grow up and do something but now I need to start from somewhere. I am an organized person. My family says I am the "clean freak" in the house but I like everything looking perfect.
Part 1:
We’re walking around with boring phone case. We keep paying money for phone cases that break in a few months. Our cases don’t match our personality. We just get cases and don’t even know what their putting on their phone. BeDazzled comes in clutch because we make sure our customers get exactly what they asked for.
Our cases are going to be one of the most high quality cases. People can customize their case, and use their creativeness and their personality.
Part 2:
Try to sell to online MarketPlaces like Esty, Tiktok Shop, Amazon, Depop. And look out for teenage audience.
My vertical is ages 10-18. Because I feel like every age could add some cute a bajazz to there life. But I would startup by selling on market places, then I will branch out and do all Shawnee Mission School District.
Part 3:
I am going to use TikTok first because people see and usually are interested in what people have to sell, Then add a link so my TikTok can find the Instagram account and make a Lemon* and get a account going on there. 10 year olds probably do not use TikTok so I wanted be available so all age can find me. Then, to get my products out more, I'll have people send in reviews for deals off next items.
Part 4:
My competition includes: @Elite.shine , @GlitteringQt, and @SparkledByLaney. Their all sellers online.
There are bedazzling business out there but not one where it is fully customizable. You also get to fill out a fun, quick and easy survey so I can take notes how to make your dream Bedazzled product.
Next Steps
Make sure I can get all my supplies and make sure I can afford it.
Other Information
Resource | Support Needs
I will need supplies to make the BeDazzled stuff- like phone cases, ipad cases, air pod case, good quality chargers, airpod cases, and high quality headphones.
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Criteria One:
Idea Clarity & Problem Solving Is the product or service clearly explained? Does it solve a real problem in a meaningful or unique way?
1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met
Criteria Two:
Customer & Market Fit Are the target customers well defined? Is there an understanding of how to reach them and why they’ll buy?
1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met
Criteria Three:
Differentiation & Innovation What makes this idea stand out from competitors or the status quo? Is there a clear unique value proposition?
1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met
Criteria Four:
Team Readiness & Use of Funds Does the team seem prepared to take action? Are proposed uses of funding thoughtful, realistic, and specific?
1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met
Criteria Five:
Viability & Future Plans Is there a path to launch or scale? Have they made progress (milestones/traction)? Do they have a clear next step?
1- Did not do
2- Little evidence
3- Some requirements met
4- Most requirements met
5- All requirements met
Total Rating:
1
Thank you for sharing your knowledge and encouragement!
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