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Launch of Boys Grow Digital Marketing
Boys Grow
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$0.00 raised of $0.00 goal
Users get 3 tokens to give out per competition.
Success Message
Failuer Message
Livestream
Location
City:
State:
Country:
School or Organization:
Kansas City Metro
Missouri
United States
No school found
Competition Brief
ProX is a Real World Learning initiative providing summer professional experiences for high school students.
About
Boys Grow is a Non-Profit Organization that provides mentorship through agriculture, construction and culinary. Boys in our program grow in more ways than one.
Problem
Boys Grow hasn't utilized digital marketing in the past. This year is the first year with our media team. The public isn't as aware of where to find our products as we would want.
Solution
Our team developed, filmed, edited and
produced a 30 second video advertisement to show where to find our Boys Grow products. We will advertise this through Youtube, Instagram, Facebook and various advertisement resources.
Audience | Target Market
Consumers aged 18 and up in the Kansas City metropolitan area.
Learning Outcomes | Community Impact
Through this effort, Boys Grow will increase sales and profits which will be reinvested in the program to mentor young men in the organizations mentoring program.
Next Steps
We will continue the ad campaign.
Reflection | Other Info
This has helped us develop marketing, videography, video editing and graphic design skills. These skills will help us in various career paths. This project has also helped the Boys Grow program adapt to the digital marketing age.
Resource | Support Needs
We are not currently accepting contributions from our voters. This pitch is part of the ProX competition for $5,000.
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4- Most requirements met
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3- Some requirements met
4- Most requirements met
5- All requirements met
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Criteria Five:
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5- All requirements met
Total Rating:
1
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