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Runner Specialty
The Running Well Store
Location
Kansas City Metro
Missouri
United States
ProX Summer
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Competition Brief
ProX is a Real World Learning initiative providing summer professional experiences for high school students.
About
The Running Well Store is a specialty running shoe store owned by Kathy Gates. The store provides personalized shoe service for those with different foot issues or who need them for running or walking. Their shoes provide stability, guidance, neutrality, and speed.
Problem
How might we work with the Running Well Store to bring awareness to a younger audience which will impact overall sales?
Solution
Our solution is to expand to Overland Park, Kansas to expose younger people to the quality shoes sold by the Running Well Store. The pop up shop concept will showcase the different shoes and allow teens to learn about the shoes and company.
Audience | Target Market
Our goal is to target a younger audience for The Running Well store. We aim to reach ages 14-21.
Learning Outcomes | Community Impact
Our solution will help create brand awareness for younger people and it will expose them to supportive foot wear. Wearing the right type of shoe provides speed for runners and comfort for others.
Next Steps
The next steps we would need to make our idea a reality are to get funding and a local building for our pop up shop concept.
Reflection | Other Info
This has impacted us and we have built trust and greater communication as a team.
Resource | Support Needs
We are not currently accepting contributions from our voters. This pitch is part of the ProX competition for $5,000. We will use our funding towards purchasing a building for our pop up concept and additional expansion.
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Comments
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Comments
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4/18/25, 3:58 PM
Great job, Shalom!
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4/18/25, 2:07 PM
Great job, Kieden!
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4/18/25, 2:03 PM
Great job, Destiny!
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4/18/25, 1:50 PM
Great job, LaNaya!
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4/18/25, 1:47 PM
Great job, Ian!
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4/18/25, 1:47 PM
Great job, Laura!
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4/18/25, 8:30 AM
This idea is wonderful! Maybe consider contacting www.KCSourceLink.org for additional resources and connections in our area. They are great to work with.
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4/17/25, 3:09 PM
Great job, Lit by Liyah!
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4/17/25, 3:03 PM
Great job, AK Creates!
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4/17/25, 2:59 PM
Great job, Christ Aura!
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4/17/25, 2:59 PM
Great job, Naira's Lashes!
Comments
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4/17/25, 2:58 PM
Great job, Urban MOXIE!
Community comments coming soon!
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