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37A - Hy-Vee
ProX Summer Interns
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Kansas City Metro
Missouri
United States
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Overview
Note: This content is from a Beta test competition. Pitch submissions are real but tokens and contribution data are not included.
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About
The problem is that Hy-Vee wants to develop better communication with customers. The problem right now is that not a lot of Hy-Vee customers know how to access the weekly ads and coupons, and elderly people, who dont all use the internet, dont know how to get those things. Our solution includes a modified way of promotion the ads that get sent out in the mail. As of rigtht now Hy-Vee has it set up to where you have to be a member of the fuel savers program that Hy-Vee in order to recieve ads and coupons in the mail, but the problem there is that you would have to specifically ask how to get that done, and what steps youd have to take to get signed up, and its just a very long and unnecessary process. A solution I had in mind was setting up a space in the coupon book or weekly ad page or both thats set apart that advertises how to recieve certain things in the mail once again. Our main audience is Hy-Vee customers, mainly the ones that specifically go in just for the purpose of grabbing the weekly ads. (Total Words 195)
Part 1:
Hy-Vee customers struggle to access weekly ads and coupons
Part 2:
Modify the way of promoting the ads that get sent out in the mail
Part 3:
Hy-Vee customers who specifically go in for the purpose of grabbing the weekly ads
Part 4:
Enhance customer experience
Next Steps
Unknown from the provided description
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Resource | Support Needs
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